MWR: What Drives Our Decision Making Process?
The brain is a decision making machine - every day we are presented with choices. This is especially apparent in Business, where making good decisions is of great importance. What are the mechanisms of choice however, how do we make decisions? How do they go right, and how do they go wrong?
In our society we value reason and rational thought, we tend to think that good decisions are based on careful consideration, and a thorough examination of the relevant facts.
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