social media

Strategy for attracting new users

Nengjie Zhang Leave a comment

In order to make more students know the useful and convenient system, we recommended some marketing strategies:

  • Use social media to expand this system profile, such as Facebook, Twitter.
  • Cooperate with universities, it is a better way to let this system into university official system.
  • Put more advertising in public places.
  • If this system will charge, better to free to everyone in the first three month.
  • Invite some professional people like professor or well-know student to use this system, and then expand the reputation to increase more students to download this system.

Trust considerations

Niko Leave a comment

In Online Social Networks (OSNs), trust is a key element, serving a connecting function between (initial) strangers. ‘Lessonplan’ has many OSN elements, and, therefore, issues of trust- and rapport-building should be considered.

Web 2.0 environments and social media platforms can cause situations of uncertainty, as they usually provide some level of anonymity. Even though this topic is the subject of a large volume of literature,[1] for the scope of this post we will only look at how trust serves as a mechanism to reduce the uncertainty of users in online interactions, e.g. in disclosure of personal opinions.

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