In Online Social Networks (OSNs), trust is a key element, serving a connecting function between (initial) strangers. ‘Lessonplan’ has many OSN elements, and, therefore, issues of trust- and rapport-building should be considered.
Web 2.0 environments and social media platforms can cause situations of uncertainty, as they usually provide some level of anonymity. Even though this topic is the subject of a large volume of literature,[1] for the scope of this post we will only look at how trust serves as a mechanism to reduce the uncertainty of users in online interactions, e.g. in disclosure of personal opinions.