Punked? How an Upstart Brewing Company Sold Up and Sold Out
Justin Green/Flickr, CC BY-NC-SA
Scott Taylor, University of Birmingham
Want to be a multi-millionaire? Well then, start a ârebel businessâ, generate brand controversy â and then sell it to the capitalists you appeared to despise. Thatâs one way to do it.
Scottish multinational brewery, distiller and bar chain BrewDog is the most recent version of this story. It has attracted a lot of attention recently.
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