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Daria Somerville

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MWR: Do Consumers Care About the Ethics Underpinning Their Purchases?

News that Cadbury, the UK’s best-known chocolate brand, was halting its Fairtrade certification hit the headlines recently (Rodionova, 2016), and raised industry concerns around the future of Fairtrade – but will it affect sales? Do consumers really care whether their purchases are ethically sourced?   Most large companies have ethical trading policies, placing responsibility on retailers, brands and suppliers to maintain and improve working conditions, particularly those... Continue reading →

Book Review: Lean In: Women, Work and the Will to Lead

.   Lean In: Women, Work and the Will to Lead by Sheryl Sandberg, examines a decline in females achieving leadership positions, the root causes of this and potential solutions. I was greatly affected by Sandberg’s TED talk titled ‘Why we have too few women leaders’, and her experience as COO of Facebook and as a former VP at Google affords the author much credibility. Continue reading →