John Lewis xmas ad: heart-warming and inclusive or riddled with preconceptions?
Professor Asghar Zaidi, expert in issues on active ageing and international social policy, comments on the new advert's depiction of older age. The John Lewis Christmas advert is now firmly rooted as an annual British institution – provoking smiles and tears from some, but cynical sighing and eye-rolling from others. Whether we like it or not though, it has turned into a symbol to describe our consumerism and measure our preoccupations. Continue reading →