(http://www.longtail.com/about.html)
Based on Chris Anderson book “The Long Tail (Anderson, 2006)” we can assume that BeSeated, as a new product, can be competing for chasing the tail among less selling products, because the niche market is unknown, so within a business model we can assume it is small, but possible to conquer, making our product viable.
To avoid failure and not taking the wrong queue (Wu, 2006), we should focus on the specific functionality of Be Seated until the product would be used widely. It could be a mistake to take the initial momentum of the product with a natural growing tendency. Marketing and publicity help to disseminate the idea, but not to maintain it.
The initial momentum could be related to our mass culture, that it turns off immediately after passing the fervour of novelty. We think our folk culture will help Be Seated to have a place in the market. Be Seated can be useful to our users and build a strong steady following.
References
Anderson, C. (2006). The Long Tail: Why the Future of Business Is Selling Less of More. USA: Hyperion.
Wu, T. (2006, 07 21). The Wrong Tail: How to turn a powerful idea into a dubious theory of everything. Retrieved from Slate: http://www.slate.com/articles/arts/books/2006/07/the_wrong_tail.html
