Apr 25
“The potential of using crowds continues to expand as the talent pool broadens and platforms evolve. However this doesn’t mean that tapping global providers is always the best approach. Organizations need to consider when they should use crowds, and how best to go about finding the right kinds of providers for the tasks required.” The …
Apr 22
Current Incentives for Be Seated Users A certain level of “intrinsic motivation”. Users feel part of the community and can get useful information from the service, like TripAdvisor. This has been proven to be a powerful tool in incentivising the crowd. In order to rapidly build up reviews (create a solid base of reviews immediately …
Apr 01
Financial Incentives and the “Performance of Crowds” – Mason & Watts Social scientists have long been interested in how incentives influence performance. Financial incentives interestingly are not perhaps the most efficient of motivators for crowds. This study found that increased financial incentives increase the quantity, but crucially not the quality of work. Those who are …
