Based on Chris Anderson book “The Long Tail (Anderson, 2006)” we can assume that BeSeated, as a new product, can be competing for chasing the tail among less selling products, because the niche market is unknown, so within a business model we can assume it is small, but possible to conquer, making our product viable. To …
Category Archive: Literature Review
Apr 26
Privacy in Be Seated
The handling of personal information is a sensitive issue and should be treated with the utmost confidentiality. ‘Be Seated’ is liable to treating peoples private data securely and with compassion. The personal information supplied by the user for the service that Be Seated offers, could be stored in encrypted forms on a server, which means …
Apr 25
Trust and Be Seated
How can Be Seated users trust other user’s reviews? Research has been conducted into how users trust information from unknown sources. 26.3% of respondents in the study indicated that what lies in the text is the best indicator to trustworthiness. The main traits they referred to where; Correctness Comprehension Length Clarity Writing style Scope Neutrality. …
Apr 25
Power and Be Seated
What types of power do Be Seated users use? Experts have discussed different types of power. Such as: Reward: The ability to give rewards. Coercive: ability to use punishment as a way to enforce what you want. Legitimate: having a position or role of authority. Referent: perceived as caring. Expert: having superior knowledge. But do …
Apr 25
Crowds and Be Seated: When to use Crowds
“The potential of using crowds continues to expand as the talent pool broadens and platforms evolve. However this doesn’t mean that tapping global providers is always the best approach. Organizations need to consider when they should use crowds, and how best to go about finding the right kinds of providers for the tasks required.” The …
Apr 25
The Tipping Point : Ways to Popularise Be Seated
A classic book that tries to identify what makes certain trends more popular than others, especially pertinent in an age where something can be launched from obscurity into being viral and universally known. While the Be Seated service is happy to have modest growth rather than just be a viral flash in the pan, it …
Apr 25
Crowds and Be Seated: A crowded market?
Be Seated is not trying to compete with mega-sites/hubs in the social networking/crowd-sourcing landscape. It is happy to be a niche but useful service that doesn’t step on others toes. It is a service that is not readily available elsewhere and can offer something that more established players on the scene have yet to offer …
Apr 24
News: Age affects choice of Social Network
A recent news article shows that younger people are more likely to use social networks than older members of society. Which choice of service they use is also different between young and old people . “Snapchat is the biggest hit with younger people, the figures say, with 71 percent of its users in the U.S. …
Apr 24
News: The Design Trends in 2015
The news has highlighted the design trends in 2015. These eight elements need to be considered when developing a new SNS platform. The Big Social Media Design Trends In 2015 Unbundling Or Single-Use Platforms Intuitive Design Is Expected Ecommerce And Social Selling Value Privacy Highly Embrace Crowdsourcing Emphasize One-On-One Communication Over Direct Advertising Responsive …
Apr 22
News: Twitter vs. Trolls
Twitter and protecting Users In efforts to tackle abuse, Twitter is taking new measures to secure its users. This is interesting and pertinent for any social networking site. The firm has admitted that it has not done enough to protect its users. Be Seated must make sure that it does not ignore the necessity …
Team Members
