Apr 22
In the process of creating logos. I personally found the website Squarespace rather useful. It provides a free platform to make clean, simple designs which is quite useful. I designed the logo using this simple website. In practice our service may want to invest in a company to make a flashier logo in the future …
Apr 21
Any company or service can be enhanced with a memorable and striking logo. In the process of deciding which logo was best we created some examples logos to take forward and assess. Based on Lindsay Rothfeld and Joshua Johnson criteria, we evaluated the possible logos. Different desgins and versions of the ‘Be Seated’ logo can …
Apr 21
A logo is the first impression of a company, their impact weapon. Be unique and clever The image must stand by itself. Originality. Avoid clichés. Designing something out-of-the-box. Understand the brand. Reach a specific audience. Aesthetics vs deeper meaning. Use a visual double entendre. Two pictures wrapped into one. Colour is key. Grab attention vs …
