SMiLE in LSE Impact and Smart Insights blogs

The first outputs from SMiLE have been published on the LSE Impact Blog:

“If you don’t have social media, you are no one: How social media enriches conferences for some but risks isolating others” How researchers can collect and share relevant social media content at conferences
The impact of social networking activity on an intended ‘real world’ outcome has been difficult to measure, but one of our Social Media in Supporting Live Events (SMiLE) action project objectives is to investigate how recent developments in social network visualisation and analysis can enable valuable insights to be generated for the benefit of event organisers and community developers. […]

http://blogs.lse.ac.uk/impactofsocialsciences/2012/05/23/social-media-enrich-but-isolate/ (23rd May)

“But who is going to read 12,000 tweets?!” How researchers can collect and share relevant social media content at conferences
Using social media to communicate at conferences allows more space and time for attendees to join discussions and network. But are these conversational tweets of any use once the drinks reception begins? […]

http://blogs.lse.ac.uk/impactofsocialsciences/2012/06/25/smile-archive-visualise-tweets-conference/ (25th June)

And on Dave Chaffey’s Smart Insights Marketing Blog (11th July)

Tools and tips to bridge and enhance online/offline live events
The project is looking at real and virtual communities interacting around a ‘live’ conference.

Our focus is to show the learning points from this experience that can be applied improve the effectiveness of future events […]