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Creative Digifest #SXSC2 Speaker Profile: Ring Xu

Ring Xu is currently studying for her PhD in Marketing in the University of Southampton. Her research interest is in social media marketing, especially in online networked marketing in social media websites. At SXSC2 she will be running a workshop to demonstrate how business can benefit from building a profile on Sina Weibo, one of the most popular Chinese social networking sites.  She can be found on Twitter @ringmktgx and Sina Weibo @戒指MKTG小博士. Continue reading →

Creative Digifest #SXSC2 Speaker Profile: Julius Duncan

Julius Duncan, Marketing Director – Headstream, and Project Director – Social Brands 100  Julius has been leading the communication industry’s thinking on social media for the past six years. Since co-founding social specialist Headstream in 2006 he has influenced the development of social media from its early status as an experimental arm of ‘digital PR’, to the enterprise changing discipline it is today. Continue reading →

Day 5 Thursday 27th September – Boards, Secret Clubs and a Single Malt Ecosystem Service

In order to maintain the energy of the group, today involved a diverse range of activities, including meeting with our Malawian Advisory Board. Prior to this, Felix and Miro presented work on Tipping points and how we could incorporate this important topic into the ASSETS project. This very serious topic cannot help but bring humour as the team felt the tipping point of productivity was being reached through our long and daily meetings – time for a different afternoon strategy. Continue reading →

Creative Digifest #SXSC2 Speaker Profile: Andrew Keen

Andrew Keen is an Internet entrepreneur who founded Audiocafe.com in 1995 and built it into a popular first generation Internet company. He is currently the host of “Keen On” show, the popular Techcrunch chat show, a columnist for CNN and a regular commentator for many other newspapers,  radio and television networks around the world. He is also an acclaimed speaker, regularly addressing the impact of digital technologies on 21st century business, education and society. Continue reading →

Day 3 Tuesday 25th – working with the community

After almost three days of talking in a conference centre, it was time for me to join the team engaged with Participatory Rural Appraisals (PRA). We headed into the valley East of Zomba, where the ASSETS team had been training field workers in PRA and for me to see the village first hand that I had seen on the maps and tables presented yesterday. This was my first visit to the areas where we would be working over the next four years and I was excited as we pulled up into the community. Continue reading →