This post outlines the cost estimation details with regards to developing the application. It should be noted that these estimations are based on full development and deployment of Scene. They should only be considered once market research has indicated a need for the application and the expenditure can be justified (for example, advanced contracts with potential advertisers). Furthermore, the options chosen have the maximum associated cost and hence indicate the amount of money that would be required to guarantee financial stability. These maximum costs also guarantee the best results in a number of trade offs.
For example, a London office near Silicon roundabout brings the company inline with other web businesses and presents a more attractive proposition to potential employees. Fortunately, this is one of the most inexpensive areas for office rental (http://www.findalondonoffice.co.uk/toolbox/rental-guide/) however further savings could be made developing outside of London. Hardware presents another trade off: the estimation is based on a top of the range iMac (quad-core 3.4Ghx with 8Gb RAM). Cheaper alternatives are available but would not provide the same computing power to the developers. As hardware is a one off purchase, and has near negligible costs compared to salary and office space rent figures, it is strongly recommended to not compromise for the sake of cost.
With the estimation coming in just short of £270,000, the minimum funding required should be £300,000. This allows for hidden fees, unforeseen circumstances etc.
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