Gamification Gamification is a term originating in 2008 but not widely used until the latter half of 2010 (Deterding et al, 2011). It has been defined as “the use of game design elements in non-game contexts” (Deterding et al, 2011:2). It refers to taking elements of games, such as a scoring system, and applying them to non-game scenarios, such as… Read more →
This section has three focal areas: policy, provenance and reputation. Policy Facebook has privacy policies that we can trust, therefore we trust them explicitly without needing external stimuli. The policies link to decades of building up the foundations of personal data privacy policies and so we assume that facebook adheres to these, plus they have to adhere to various external… Read more →
Network effect “In the case of a social network, the interaction may occur between any pair of nodes, and the probability of a person joining a social network is highly dependent upon the probability of his friends being a part of the social network as well.” (Aggarwal, Charu and Philip, 2012:147). The probability of a user using an application depends… Read more →