The full survey results can be found at https://www.isurvey.soton.ac.uk under the data and participants tabs. Attached here is the results document. A brief summary is as follows:
Executive Summary
Almost two thirds of respondents report having been unable to find the right place for their perfect experience (64%), and 93% agree that they would like to be able to find somewhere they were certain to like. Furthermore, a high percentage enjoy visiting new places/events/venues (86%) and are interested in the potential for receiving real-world rewards to use in them (64%). Overwhelmingly, nearly eight in ten respondents think a free mobile phone app offering those services would be useful, interesting or fun (79%), and just over 14% said they would love to use such an app.
However, a majority of respondents are not interested in ranking themselves against others for sociability or receiving social media ‘points’ for attending venues (57% and 79% respectively). Finally, just over 57% of respondents think that they are not that likely to use the app.
Since the survey, Ben received an email from an existing application SocialEyes. They are implementing their own points system which indicates there is a market for this functionality despite the slightly lukewarm response from the survey.
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