Apr 25
“The potential of using crowds continues to expand as the talent pool broadens and platforms evolve. However this doesn’t mean that tapping global providers is always the best approach. Organizations need to consider when they should use crowds, and how best to go about finding the right kinds of providers for the tasks required.” The …
Apr 25
Be Seated is not trying to compete with mega-sites/hubs in the social networking/crowd-sourcing landscape. It is happy to be a niche but useful service that doesn’t step on others toes. It is a service that is not readily available elsewhere and can offer something that more established players on the scene have yet to offer …
Apr 25
Where does Be Seated fit in the crowd? As a predominately crowd-based service it is important to do some research into what other services, akin to Be Seated, use as their business models. As a site that relies on knowledge sharing and content from its users it must be located in the top left category …
Apr 12
“Mutually Reinforcing Forces Social media and crowdsourcing do not operate in isolation from each other. Owing to their strong similarities, they often cross paths, with fantastic results to show for it. Social media helps spread the word about crowdsourcing projects and reaches out to users who might be able to contribute meaningfully to a new …
Apr 01
Financial Incentives and the “Performance of Crowds” – Mason & Watts Social scientists have long been interested in how incentives influence performance. Financial incentives interestingly are not perhaps the most efficient of motivators for crowds. This study found that increased financial incentives increase the quantity, but crucially not the quality of work. Those who are …
Mar 31
Crowdsourcing in 2014: With Great Power Comes Great Responsibility (link) By Narinder Singh “At the onset of 2014 we find crowdsourcing where cloud was just a few short years ago – widely discussed, unevenly adopted and on the cusp of widespread industry impact.” In this article the author provides a glimpse into the current state …
Mar 31
Reviewing the Influence of Online Reviews by Marion aan ‘t Goor (ViralBlog, 2013) [Link] Key Points “Your business’ Internet reputation is everything these days. Your customers are increasingly writing reviews and recommendations about, and giving ratings to, your products online. How do these influence potential new customers?” PeopleClaim surveyed 2,445 US consumers, of which 70% …
Mar 31
Using the Crowd as an Innovation Partner By Karim R. Lakhani (Harvard Business Review, April 2013) [Link] Key Points Many are using the crowd as an innovation partner, from Apple to biologists. Some managers remain cautious to trust in strangers to contribute. The main reason why some managers miss an opportunity in using the crowd …
