Apr 21
Graphic CANVAS Business Model In order to complete our business plan we followed the CANVAS business model which is a tried and tested method. Below is a graphic interpretation of the content from previous posts and provides an overview of the business plan.
Apr 19
8. KEY PARTNERS: Providers and their products? Venues that want to pay for advertising. The crowd, who actually are pivotal to keep the website updated and accurate. Integration with other services and platforms, such as Facebook.
Apr 19
7. KEY ACTIVITIES AND FUNCTIONS Users predominately need to review venues but also browse and connect with other users who share their interests. Be Seated has extra services, assistance, maintenance features but relies heavily on user-generated content and feedback from the crowd.
Apr 19
6. KEY RESOURCES: Which are the key resources in order for Be Seated to work? 1. Infomation from the crowd. 2. Crowds should submit reviews/photos using their devices/smartphones connected to the Internet. 3. The App needs to work and be updated (tech team, software, hardware). 4. Advertising (for revenue).
Apr 19
5. INCOME SOURCE: How users (all/some) pay for the service? Click-through advertising (especially for ticket sales) will predominately make up revenue as well as banner advertising on the site. What are the pay systems? Users don’t pay for using the App/website. Venues that want publicity pay for advertising can have their adverts displayed within the …
Apr 19
4. CLIENT RELATIONS: How can we engage new clients? Advertise outside of events, word-of-mouth, integration with other services. How can we keep them? Our Tactics: Like Tripadvisor, if we become the dominate platform then will have a monopoly over the industry. In theory to make sure no customers are lost Be Seated must keep pushing …
Apr 19
3. CHANNELS: BeSeated is only for smartphones connected to internet? It will have a dedicated app and a website. It is predicted that most of the traffic will be over the web, similar to TripAdvisor, and will likely to be used at the same time as users who are booking tickets. How do we contact …
Apr 19
2. CLIENTS SEGMENT: Who are our customers,/users? Those who attend a lot of entertainment events. Those looking to get the most for their money. Where are they? We have handpicked 5 major cities to begin with as the first test run of our service. The vast majority of highly attended events take place in a …
Apr 19
Any new service should think of a business plan and strategy to be successful. What follows is a series of posts that investigates the business side of ‘Be Seated’ following the CANVAS method. VALUE PROPOSITION: What does Be Seated solve? A way to utilise information from the crowds to get the best entertainment experience …
