Reviewing the Influence of Online Reviews by Marion aan ‘t Goor (ViralBlog, 2013) [Link] Key Points “Your business’ Internet reputation is everything these days. Your customers are increasingly writing reviews and recommendations about, and giving ratings to, your products online. How do these influence potential new customers?” PeopleClaim surveyed 2,445 US consumers, of which 70% …
Category Archive: Literature Review
Mar 31
Related Academic Work 4: Using the Crowd as an Innovation Partner
Using the Crowd as an Innovation Partner By Karim R. Lakhani (Harvard Business Review, April 2013) [Link] Key Points Many are using the crowd as an innovation partner, from Apple to biologists. Some managers remain cautious to trust in strangers to contribute. The main reason why some managers miss an opportunity in using the crowd …
Mar 23
Related Academic Work 3 – Reviews Impact
Don’t Discount the Impact of Online Reviews (Abigal Tracy) A new study finds that the majority of small business owners aren’t paying as much attention to online reviews as they should. According to a B2B research report: https://www.zendesk.com/resources/customer-service-and-lifetime-customer-value 90 percent of consumers say positive online reviews influence their purchasing decisions, in contrast 87 percent of …
Mar 23
Related Academic Work 2 – Mark Zuckerberg’s Secret on HR
Mark Zuckerberg Shares His Secret to Recruiting the Best Employees “I would only hire someone to work directly for me if I would work for that person” (Mark Zuckerberg). Start-ups have more work to do than they have people to do it. FACT for BeSeated Commitment and trust between the founders is essential. …
Mar 23
Related Academic Work 1 – Connecting to Change the World
Connecting to Change the World: Harnessing the Power of Networks for Social Impact Key Point: Successful networks require thoughtful design. I have reviewed some of the key design issues that may arise in the planning of ‘Be Seated’. Key Design/Review Issues Applying to BeSeated 1. Purpose: reason for being. A collaborative network that provides …
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