Based on Chris Anderson book āThe Long TailĀ (Anderson, 2006)ā we can assume that BeSeated, as a new product, can be competing for chasing the tail among less selling products, because the niche market is unknown, so within a business model we can assume it is small, but possible to conquer, making our product viable. To …
Category Archive: Academic Literature
Apr 25
Trust and Be Seated
How can Be Seated users trust other user’s reviews? Research has been conducted into how users trust information from unknown sources. 26.3% of respondents in the study indicated that what lies in the text is the best indicator to trustworthiness. The main traits they referred to where; Correctness Comprehension Length Clarity Writing style Scope Neutrality. …
Apr 25
Crowds and Be Seated: When to use Crowds
“The potential of using crowds continues to expand as the talent pool broadens and platforms evolve. However this doesnāt mean that tapping global providers is always the best approach. Organizations need to consider when they should use crowds, and how best to go about finding the right kinds of providers for the tasks required.” The …
Apr 25
The Tipping Point : Ways to Popularise Be Seated
A classic book that tries to identify what makes certain trends more popular than others, especially pertinent in an age where something can be launched from obscurity into being viral and universally known. While the Be Seated service is happy to have modest growth rather than just be a viral flash in the pan, it …
Apr 01
Related Academic Work 7: Financial Incentives and the “Performance of Crowds”
Financial Incentives and the “Performance of Crowds” – Mason & Watts Social scientists have long been interested in how incentives influence performance. Financial incentives interestingly are not perhaps the most efficient of motivators for crowds. This study found that increased financial incentives increase the quantity, but crucially not the quality of work. Those who are …
Mar 31
Related Academic Work 6: Crowdsourcing in 2014: With Great Power Comes Great Responsibility
Crowdsourcing in 2014: With Great Power Comes Great Responsibility (link) By Narinder Singh “At the onset of 2014 we find crowdsourcing where cloud was just a few short years ago – widely discussed, unevenly adopted and on the cusp of widespread industry impact.” In this article the author provides a glimpse into the current state …
Mar 31
Related Academic Work 5: Reviewing the Influence of Online Reviews
Reviewing the Influence of Online Reviews by Marion aan āt Goor (ViralBlog,Ā 2013) [Link] Key Points “Your businessā Internet reputation is everything these days. Your customers are increasingly writing reviews and recommendations about, and giving ratings to, your products online. How do these influence potential new customers?” PeopleClaim surveyed 2,445 US consumers, of which 70% …
Mar 31
Related Academic Work 4: Using the Crowd as an Innovation Partner
Using the Crowd as an Innovation Partner By Karim R. Lakhani (Harvard Business Review, April 2013) [Link] Key Points Many are using the crowd as an innovation partner, from Apple to biologists. Some managers remain cautious to trust in strangers to contribute. The main reason why some managers miss an opportunity in using the crowd …
Mar 23
Related Academic Work 3 – Reviews Impact
Don’t Discount the Impact of Online Reviews (Abigal Tracy) A new study finds that the majority of small business owners aren’t paying as much attention to online reviews as they should. According to a B2B research report: https://www.zendesk.com/resources/customer-service-and-lifetime-customer-value 90 percent of consumers say positive online reviews influence their purchasing decisions, in contrast 87 percent of …
Mar 23
Related Academic Work 2 – Mark Zuckerberg’s Secret on HR
Mark Zuckerberg Shares His Secret to Recruiting the Best Employees āI would only hire someone to work directly for me if I would work for that personā (Mark Zuckerberg). Start-ups have more work to do than they have people to do it. FACT for BeSeated Commitment and trust between the founders is essential. …
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