Rafael

Author's details

Name: Rafael Melgarejo Heredia
Date registered: October 17, 2014

Biography

I'm an information systems engineer (Ecu, EPN, 1992), I have two masters: technologies for education (Esp, CIIIM, 2003), governability and political management (Ecu, PUCE, 2012). I have experience as a systems solution designer and as informatics forensics expert.

Latest posts

  1. Ideas for Dragon’s Den — April 29, 2015
  2. The Long right or wrong tail? — April 27, 2015
  3. Privacy in Be Seated — April 26, 2015
  4. Ontology Design – Be Seated — April 26, 2015
  5. Be Seated Logos — April 21, 2015

Author's posts listings

Apr 29

Ideas for Dragon’s Den

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Dragon's Den

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How to WOW an audience? By Carmine Gallo inspired by Steve Jobs’ presentations. http://www.entrepreneur.com/article/244792   “A presentation doesn’t always need slides to wow an audience”, it is best to show the functionality of the product related with something that the audience loves to give a lasting impression. “Introduce three benefits or features of a product, …

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Apr 27

The Long right or wrong tail?

Categories:

Academic Literature

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Based on Chris Anderson book “The Long Tail (Anderson, 2006)” we can assume that BeSeated, as a new product, can be competing for chasing the tail among less selling products, because the niche market is unknown, so within a business model we can assume it is small, but possible to conquer, making our product viable. To …

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Apr 26

Privacy in Be Seated

Categories:

Context

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The handling of personal information is a sensitive issue and should be treated with the utmost confidentiality. ‘Be Seated’ is liable to treating peoples private data securely and with compassion. The personal information supplied by the user for the service that Be Seated offers, could be stored in encrypted forms on a server, which means …

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Apr 26

Ontology Design – Be Seated

Categories:

Design

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Purely as an example we have drafted a very rough version of what an ontology would look like for Be Seated. A finalised ontology would require more research and would be vastly more complicated however we understand the benefits of our service being able to be optimised for the Semantic Web.

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Apr 21

CANVAS

Categories:

Business Plan

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Graphic CANVAS Business Model In order to complete our business plan we followed the CANVAS business model which is a tried and tested method. Below is a graphic interpretation of the content from previous posts and provides an overview of the business plan.

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Apr 19

Business Plan: 9) Cost structure

Categories:

Business Plan

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9. COST STRUCTURE: How much money do we need to start, and why? Variable and fixed costs, Scale economy, taxes? Be Seated is a low-cost structure as we are reliant on the crowd and are not expecting to use financial incentives. We therefore should not require a huge investment to get started. Developing CANVAS and the …

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Apr 19

Business Plan: 8) Key partners

Categories:

Business Plan

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8. KEY PARTNERS: Providers and their products? Venues that want to pay for advertising. The crowd, who actually are pivotal to keep the website updated and accurate. Integration with other services and platforms, such as Facebook.

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Apr 19

Business Plan: 7)Key activities and functions

Categories:

Business Plan

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7. KEY ACTIVITIES AND FUNCTIONS Users predominately need to review venues but also browse and connect with other users who share their interests. Be Seated has extra services, assistance, maintenance features but relies heavily on user-generated content and feedback from the crowd.

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