(Nachoocejo, 2014)
“Mutually Reinforcing Forces
Social media and crowdsourcing do not operate in isolation from each other. Owing to their strong similarities, they often cross paths, with fantastic results to show for it.Social media helps spread the word about crowdsourcing projects and reaches out to users who might be able to contribute meaningfully to a new project. It also helps build a positive image for the project and encourages action on part of the user, making the crowd sourced project more robust.” (DailyCrowdSource)
