9. COST STRUCTURE: How much money do we need to start, and why? Variable and fixed costs, Scale economy, taxes? Be Seated is a low-cost structure as we are reliant on the crowd and are not expecting to use financial incentives. We therefore should not require a huge investment to get started. Developing CANVAS and the …
Daily Archive: April 19, 2015
Apr 19
Business Plan: 8) Key partners
8. KEY PARTNERS: Providers and their products? Venues that want to pay for advertising. The crowd, who actually are pivotal to keep the website updated and accurate. Integration with other services and platforms, such as Facebook.
Apr 19
Business Plan: 7)Key activities and functions
7. KEY ACTIVITIES AND FUNCTIONS Users predominately need to review venues but also browse and connect with other users who share their interests. Be Seated has extra services, assistance, maintenance features but relies heavily on user-generated content and feedback from the crowd.
Apr 19
Business Plan: 6) Key Resources
6. KEY RESOURCES: Which are the key resources in order for Be Seated to work? 1. Infomation from the crowd. 2. Crowds should submit reviews/photos using their devices/smartphones connected to the Internet. 3. The App needs to work and be updated (tech team, software, hardware). 4. Advertising (for revenue).
Apr 19
Business Plan: 5) Income source
5. INCOME SOURCE: How users (all/some) pay for the service? Click-through advertising (especially for ticket sales) will predominately make up revenue as well as banner advertising on the site. What are the pay systems? Users don’t pay for using the App/website. Venues that want publicity pay for advertising can have their adverts displayed within the …
Apr 19
Business Plan: 4) Clients relation
4. CLIENT RELATIONS: How can we engage new clients? Advertise outside of events, word-of-mouth, integration with other services. How can we keep them? Our Tactics: Like Tripadvisor, if we become the dominate platform then will have a monopoly over the industry. In theory to make sure no customers are lost Be Seated must keep pushing …
Apr 19
Business Plan: 3) Channels
3. CHANNELS: BeSeated is only for smartphones connected to internet? It will have a dedicated app and a website. It is predicted that most of the traffic will be over the web, similar to TripAdvisor, and will likely to be used at the same time as users who are booking tickets. How do we contact …
Apr 19
Business Plan: 2) Clients Segment
2. CLIENTS SEGMENT: Who are our customers,/users? Those who attend a lot of entertainment events. Those looking to get the most for their money. Where are they? We have handpicked 5 major cities to begin with as the first test run of our service. The vast majority of highly attended events take place in a …
Apr 19
Business Plan: 1) Value Proposition
Any new service should think of a business plan and strategy to be successful. What follows is a series of posts that investigates the business side of ‘Be Seated’ following the CANVAS method. VALUE PROPOSITION: What does Be Seated solve? A way to utilise information from the crowds to get the best entertainment experience …
Team Members
