The PianoHAWK launch event took place on 16th May 2012 at the Bluthner Piano Showroom in London’s Berkeley Square.
One of the major goals for the promotion of this event was raising awareness about the actual event and the PianoHAWK technology on several digital platforms. Considering that the main target audience interested in the technology could be found on social networks, such as Twitter and Facebook, the decision to create an online buzz on these media was obvious.
First step was using the #PianoHAWK hashtag on Twitter in order to link together all relevant tweets, creating a ‘trending’ topic around the event and engaging users in using the hashtag before, during and after the event.
Here are a few sample tweets on #PianoHAWK:
— Lisa Harris (@lisaharris) May 17, 2012
— Marina Sak (@Marinasak) May 11, 2012
Second step was the creation of the PianoHAWK Facebook page which immediately took off with many people ‘liking’ it.
On the day of the event, during its first part a science presentation took place by Dr Cheryl Metcalf where she explained everything about HAWK technology and provided scientific evidence of her research on how H.A.W.K technology can apply in various fields.
During the second part of the event, a music programme took place organised by Professor David Owen Norris with 11 Bluthner pianos playing simultaneously by students from School of Music and Cantores Michaelis choir singing.
In the meantime, Marina and Panos were live tweeting and uploading photos of the event:
— Marina Sak (@Marinasak) May 16, 2012
As a whole, the event was very successful, and mentioned also in the University of Southampton Vice Chancellor’s blog post and as proved by the improved ranking of the PianoHAWK webpage on Google organic search results.