The network effects that our is going to utilize are the following :
- Direct network effect: The more users start using our system the better recommendation will provide back to them.
- Indirect network effect: The more users start using Facebook the more people are likely to user our system.
- Cross network effect:
- The more users use our service the more actors and movie companies will use it to gain access to movie groups
- The more users use our service the more advertisers will found our service for advertisements.
- Social Network Effect: Users are influences by their friends which movie are going to see.
- A. Shuen, “Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations”, O’Reilly, 2008, pp. 41-42.