(http://group5psychologyreport.blogspot.co.uk/)
Current Incentives for Be Seated Users
- A certain level of “intrinsic motivation”. Users feel part of the community and can get useful information from the service, like TripAdvisor. This has been proven to be a powerful tool in incentivising the crowd.
- In order to rapidly build up reviews (create a solid base of reviews immediately and do some promotion at the same time) could do pop-up advertising outside of big venues. Offer up gifts in order for attendees at the event to rate their seats and experience. Can encourage people to sign up for service there and then and review the exact seats they were in while getting a good amount of promotion for a small expense (type of “financial motivation”).
- Mason & Watts research shows that financial motivations for crowd do not guarantee quality only quantity. It is not immediately necessary for our service to adopt financial motivations, in fact they argue that if a service can utilise intrinsic motivations instead then they certainly should as they are almost as good quality with far less expense.
Future Incentives in a future build of Be Seated
- The more you post, you gain extra points/higher rating within the community. May award badges to say what level of trusted reviewer you have become.
- If venues get on board then can offer discount/vouchers/deals on food/drink/tickets to members of our service (type of “financial motivation”).
- Possible FourSquare style system, if one user reviews one venue multiple times then can become mayor of that venue > create partnership with FourSquare.
- If a user also likes a review can tick it so review gets extra points to become a trusted reviewer.
- May want to eventually weight ‘trusted reviewers’ reviews. If we feel the wisdom of the crowds is not quite wise enough then can look into this.
- Could pull out recent reviews of venues and events from reputable other sources (e.g. Guardian) like rotten tomatoes and have these also advertised in snippet form on our pages.
