“Online surveys are a great option for business owners who would like to conduct their own research and online survey tools make it possible for these business owners to perform market research at a fraction of the usual cost. ” (Source: smartsurvey.co.uk)
“After Google, Twitter, and Facebook, Yelp is arguably the Internet company next in line to have its name converted into a verb. If you want to find a restaurant, a plumber, or even a lawyer, Yelp probably has you covered.” -Christopher Null, PC World
“Every business is being reviewed by consumers. Oftentimes the reviews and ratings might not even be justified. So, not only is it important to know where you stand on these sites but also to have resources ready to speak out (or type) on your behalf. That means recruiting brand advocates. Of course, the best way to do that is to provide quality experiences for your users and to respond quickly to any problems before they become viral hate campaigns.” -Mike Phillips, WebsiteMagazine.com