This post outlines the cost estimation details with regards to marketing the application. Furthermore, the options chosen have the maximum associated cost and hence indicate the amount of money that would be required to guarantee financial stability.
For example, a TV campaign is an optional expense. These are rarely employed by application start ups due to their audience being easier and less expensive to access through other media. Recently, some mobile games have started to employ tv advertising and the effect of that should be analysed to determine the need for a TV campaign.
The estimation for marketing and launch costs is between £400,000-£1m.
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