The author collected the number of downloads/installations observed for some of the most similar applications on the market (through the iTunes store and the Google Play store). It is observed that there are two primary players in this area: Foursquare and Yelp. These two sites have roughly 50 million downloads each (on Android alone). If Scene is to succeed, it needs to distinguish itself from the the large number of applications with a smaller number of users and in doing so bridge the gap between Yelp/Foursquare and the rest.