The MySouthampton app has it’s own inbuilt analytics system similar to Google Analytics (GA) used on other MLE sites.

This screen shot data shows the amount of active users on a week by week basis. Comparing date points of 30th September 2012 with 30th September 2013, we have gone from 1,998 users in 2012 to 6,589 users this year.


The following screenshot shows the the amount and differences in operating systems (OS). There are currently 26,674 active users for the app, 20,830 of them use an Apple device to access the app.

os stats