Research interest and chosen topics – Alison no comments
The Web is changing the nature of competition between businesses as new ways of delivering and marketing services and products emerge, together with new ways to innovate and organise your supply chain. My research question is around the ways in which such changes are taking places from a range of different perspectives (supply side and demand side, micro and macro) and whether they mark a materially different kind of competition from offline competition. It may naturally lead into a wider question about the potential for very distinct forms of competition/collaboration between businesses in the future using the Web and the potential benefits/risks involved matched against how the current legal/regulatory framework applies (a potential PhD topic). For the purposes of this project, however, the initial question may narrow and focus on one particular aspect – such as disintermediation in the supply chain – as my enquiry goes along for succinctness on points of comparison. My two research topics are management and economics.