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Social media in the business world

The next generation of sophisticated digital marketing professionals are learning their trade at the University of Southampton. And many of them look set for glittering careers, if you ask me! Slightly nervous third year students have been trying their hands at being social media consultants, thanks to an innovative module at the Management School. Continue reading →

Tweeting Theo is good news for business

The University of Southampton has so many enterprising and tech-savvy students. Third year BSc Management student Emilie Prior told me how she put her digital marketing skills to good use by impressing business expert Theo Paphitis with a creative tweet. Every week, the entrepreneur, best known for appearing on BBC TV’s Dragon’s Den, holds Small Business Sunday on Twitter (#sbs). Continue reading →