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digital marketing

Tweeting Theo is good news for business

The University of Southampton has so many enterprising and tech-savvy students. Third year BSc Management student Emilie Prior told me how she put her digital marketing skills to good use by impressing business expert Theo Paphitis with a creative tweet. Every week, the entrepreneur, best known for appearing on BBC TV’s Dragon’s Den, holds Small Business Sunday on Twitter (#sbs). Continue reading →