Social media in the business world

The next generation of sophisticated digital marketing professionals are learning their trade at the University of Southampton. And many of them look set for glittering careers, if you ask me!

Slightly nervous third year students have been trying their hands at being social media consultants, thanks to an innovative module at the Management School. But all deserved hearty rounds of applause after their presentations!

Marketing Lecturer, Lisa Harris had challenged them to work in groups to raise awareness of clubs, organisations and companies through digital marketing techniques based on social media platforms including Facebook, Twitter and You Tube. They were also encouraged to write blogs to help with the promotion.

Eleven groups gave presentations about their experiences to marketing academics which were assessed as part of their final mark.

One group worked with the Southampton University Riding Club. The team, Emilie Prior, Laura Sensecall, Charlie Hilder, Charlotte Sanders and Kate Smith, set up an online community for members. They used several media to convey information, share photos and encourage dialogue with members such as voting for annual awards. The site even attracted attention from professional rider Lucinda Green. Other projects included Student Chic for online discounts and fashion and beauty tips, Soton Digest for local restaurant reviews, Gradbuddy to highlight internships and placements and Southampton Student Accommodation Support.

“This is a great opportunity for our students to find out what it’s really like to put the principles of social media to the test,” says Lisa. “Hopefully they have enjoyed the experience of working with ‘clients’ to get their messages across and developed skills which will be invaluable in their careers.”