Archive for category Economics
Roger’s adoption curve
Rogers adoption curve defines the criteria for accessing the adoptability of new products. In this post I’ve examined these criteria against features of MovieIt application.
Compatibility:
MovieIt allows users to user their Social network accounts for using this application. Their friends on these networks will be automatically imported. This results in higher compatibility of the product with existing social networks.
Complexity:
MovieIt has been designed with mobile applications in mind. Therefore, the interface has been designed to be very simple and usable. This simplicity allos new users to instantly understand the interface.
Trialability:
Users can easily login and start using the applications within seconds. Furthermore, users can use the system without any further commitment, which results in higher trialability.
Observability:
MovieIt uses social network notifications to increase its observability. When someone checkinin a movie, notifications of it will appear on his/her users newsfeeds. Furthermore, users can post information about their movies on their walls.
Relative advantage:
Advantages of MovieIt application against other existing products are discussed in details in this post.
Web-Enabled Online Network Effects
The network effects that our is going to utilize are the following [1]:
- Direct network effect: The more users start using our system the better recommendation will provide back to them.
- Indirect network effect: The more users start using Facebook the more people are likely to user our system.
- Cross network effect:
- The more users use our service the more actors and movie companies will use it to gain access to movie groups
- The more users use our service the more advertisers will found our service for advertisements.
- Social Network Effect: Users are influences by their friends which movie are going to see.
References
- A. Shuen, “Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations”, O’Reilly, 2008, pp. 41-42.