This paper is a study about the real and virtual items that social networking sites carry and how they are affected by several attributes. It reveals that product type can effect the target consumers and factors. For the real items the most important things in establishing favourable attitudes toward shopping are age, usefulness, ease of use, security and fit. For virtual items gender, social networking site experience, ease of use and fit are the most influential for attitudes.
From this study we can get very interesting results in regard of how we can present items to specific users. It shows us what we can have in mind in order to present some items to specific users of our application.
Reference
Cha, J. (2009). Shopping on Social Networking Web Sites: Attitudes toward Real versus Virtual Items. Journal of Interactive Advertising, 10(1), 77-93.
Available from: http://jiad.org/article126