It is a paper that was published in 2002 in the First international conference on mobile business by Bernhard Kolmel and Spyros Alexakis. It analyses how a variety of services can exploit knowledge about the location of a user of a mobile device by targeting advertisements to specific users that are more likely to be affected. Also it explains how various technologies such as GPS, 3G, etc can be used in location based advertisement. In my opinion this is an important article which must be read carefully by people that are interested in this area, in order to understand some basic aspects of location based advertising. It can be used by our application in order to target advertisements based on the location of the application users.
Source: Location Based Advertisement