Personas and Scenarios

In the following words, I will introduce three personas that all these people have potential requirement to our mobile applications.

Persona 1:
Jensen Button
36 years old, Male, Manager of Insurance Company.

Jensen has worked in this insurance company couple of years. He is a promotional manager. There are dozens of door-to-door salesmen in his department. His daily work is dispatching these salesmen to different areas of the city. Every day, after the work area dispatching, salesmen leave the company and go to their work area. Jensen often worries about whether salesmen work in the right area. Hence, Jensen may make phone calls to salesmen or send short messages to salesmen to check how are their works going sometimes.

Persona 2:
Lucy Dean
18 years old, Female, Student

It can be said, Lucy who just stepped in the university is a popular girl. Her friends group much bigger then a general student. Most of these friends are Lucy’s schoolmates of A Level and before. Others are new friends in her university. Sometimes, Lucy is proud of this, because her friends are everywhere; sometimes this also makes her puzzle. In the Facebook of Lucy, there are several hundred friends. There is also hundreds of information from different people on her wall. The huge number of information cause that she always lose the information from her close friends.

Persona 3:
Mike Sui
20 years old, Male, Student.

Mike Sui is a webmaster. He likes to run through different website. He feels that web is a colourful world and thousands of funny contents are post on the web. Certainly, he is a user of Facebook, Twitter, and Linkedin. So, to check these social networks via his mobile phone is necessary for him. But, these three social networks have different apps. He has to turnoff one app and turn on another one.


Leave a Reply