COMP6044   Just another ECS Blogs weblog

This week, I have begun to investigate the economic component of the independent disciplinary review; the main text I used for this was “Economics” by Parkin, Powell and Matthews. The authors describe economics as the social science of choice, and they differentiate between two main types, microeconomics, the economics of individuals and small businesses; and macroeconomics, the economics which concentrate on nations and large multinational companies.

The next large theme handled was production, including 4 main factors of production, land, labour, capital and entrepreneurship. Land refers to the raw materials used in the production of goods, labour the work that individuals must complete in order to produce the good, capital the assets that a company must have to produce the goods and entrepreneurship, the organisation and goals the business possesses.  Simply by looking at these factors it is clear that the digital revolution would fundamentally change what, and by whom goods are produced. The increase in digital media means that companies, and increasingly individuals do not require large amounts of natural resources, for example, a mash up artist just requires a copy of the intended parent files. Additionally many digital users do not require vast assets to produce goods, many of which can be created using a PC, potentially with a key piece of required software, this is far smaller than the large production facilities which many companies are required to possess. It is clear therefore that just from a basic level that the web has altered or has the potential to alter the fundamentals of economics. The authors contend that the information revolution in the 1990s and the subsequent growth of the web has altered the lives individuals in much the same way as the industrial revolution of the 1700s and 1800s.

Economics does take a negative view of individuals, arguing that all individuals are fundamentally self centred and individualistic, who always act according to self interest.(As an aside, economics  seems to view individuals as being governed by the id, and pleasure principle in Freudian psychology) This action is taken as a given by economists, who argue that the role of the state is to manage the wants of the citizens, as no individual can ever be truly satisfied. Scarcity is a common to all, as individuals inherently want for more, they can never be satisfied, due to limit of resources, making every decision a trade-off. This is easy to see in everyday transactions, as individual only has a finite set of resources, as such we must make decisions on how best to use our limited source. Based on the notion of limited resources, economics also focuses on opportunity costs, that is the cost of not doing something else with the resources an individual possesses. Interestingly economists only look at this in terms of profit and loss rather than simply opportunities for other activities, for example an individual may invest a significant amount of time developing social bonds by spending time with a large group of friends, the individual has not gained a direct use of their capital, and as such they may have been better investing their time into completing required work. Sociologists could argue that spending time with others fosters the gain of social capital, a potentially valuable resource. The investment of resources is always a trade off between activities, as such actively investing in the future reduces the resources available now, in exchange for increasing the potential for resources in the future.

As Individuals only have a finite set of resources, it is obvious that individuals benefit from specialisation, individuals cannot be the best at everything, but by specialising and gaining expert skill levels in one subset, they can produce the best goods they can. If multiple specialists from different skill sets combine, they can then trade, allowing all parties to gain a benefit, and access to goods otherwise denied to them. Interestingly this is where the growth of the web contradicts with classical economic theory, many of the youtube sensations, or web mash up artists are not experts in these fields, and in the vast majority of cases are not trading their ideas for a form of capital gain, but simply to be a member of a community, or to express creativity, of course it is possible to argue that these could count as investments into the future but it seems very unlikely that this is the motivating factor behind such actions.

The next large economic theory I focused on was demand and supply, a key tenet in economics, central to demand is the law of demand, which states that if all other factors are equal, the lower the cost of an item the higher the demand. It is possible that this is where the web has fundamentally revolutionised consumer behaviour, the web has allowed individuals to access information, at a relatively low cost, that would have potentially remained inaccessible, Wikipedia has allowed everyone with an internet connection to learn about a variety of topics, e-commerce has allowed individuals to access goods otherwise denied to them at a lower cost. The web is used in rural areas of developing countries to check the global price of goods to ensure that the farmers are getting a fair price for the goods that they produce. People generally want greater value for money, demand more, and value innovation more. Of course it could be argued that these social trends started long before the explosion of the massed web, but the web has fundamentally changed the perceptions of value and the way the global game is played.     

The coming week I will be returning to sociology to see how sociologists can help explain these trends, and consider whether we are simply in the start of a snow ball, and whether this trend could continue indefinitely in its current state, or whether these trends are somehow doomed. The web has allowed the Djinn out of the lamp, and people don’t want him to go back in. If classical economics is based on the “Wealth of Nations”, written in 1776, is the coming age characterised by the wealth of the individual, with classical economics being resigned to antiquity?

Blog Post two – Sociology.

I have been reading about Sociology and Gender from two main texts, Marsh et al. (2009) Sociology. Making Sense of Society and Haralambos & Holborn (2004) Sociology Themes and Perspectives.  Both have given me a really good broad overview into general sociological approaches, as well as more in-depth details of sociology’s approach to understanding gender.

I am particularly interested in the key issues as outlined by Marsh et al. of sociological perspectives in practice and how sociological knowledge is produced.

Sociological perspectives – key issues:

It seems from the readings that I have carried out so far that there is no unified body of approaches to/theories in sociology.  Sociologists seem to struggle to agree on concepts, I am particularly interested by Gouldner’s criticism describing social surveillance as ‘cow sociology’ (1975).

Sociology seems to claim to follow a scientific method to collect data with which it can make statements about behavioural patterns, but these tendency statements do presumably invest quite a high percentage of their accuracy on the dependency of regularity.  People are not necessarily always going to behave in a predictable manner, even if sociology has studied other individuals/groups in a similar situation in the past.   I like the idea of considering in every situation these factors: biological, psychological and social.  But, as my first book on sociology tells me, it is often difficult to distinguish between these factors.

Production of Sociological knowledge

Marsh et al. outline the cyclical trends in sociological research (2009:119), as highlighted by McNeill (1990), and also discuss the importance, as put by Pawson, in the differences between positivist and interpretivist approaches to understanding social research: “both qualitiative and quantitative approaches face identical problems and need to adopt common solutions.” (Pawson, 1989:31-2).

According to Marsh et al., sociologists like Karl Marx, Durkheim and Weber base their work on analysing second-hand evidence, such as historical sources and not on first-hand research.  Whereas Charles Booth and Seebohn Rowntree were all about the survey and qualitative research (Marsh et al.,2009:119).  So there seems to be a dichotomy with the forms of research most appropriate for generalising societal behaviours, or for making statements on a much smaller scale of individuals’ actual behaviours.

I wonder how this will all tie in with looking at gender from a sociological perspective. ..

Different approaches to sociology

Haralambos and Holborn’s publication has a good introduction to the differences between structural and social action theories (2004:855-856).  I found the outlines of functionalist (Durkheim, Merton and Parsons), social capital (Putnam), conflict perspectives, including Marxism (Marx), neo-Marxism (Gramsci), post-capitalism conflict theory (Dahrendorf), and social action and interpretive perspectives (Weber, Ritzer) really useful.  I struggled to understand symbolic interaction (Mead and Dewey) with its notion of the self (2004:881), although the argument put forward by Ropers that “the activities he [Mead] sees men engaged in are not historically determined relationships of social and historical continuity; they are merely episodes, interactions, encounters, and situations” (quoted in Meltzer et al., 1975) that Haralambos and Holborn include in this section (2004: 883) does make the approach of the symbolic interactionists a little easier to understand.  I loved the section on phenomenology (2004:885) (Schutz) with its wonderfully sensory approaches to understanding how people come into contact with the world.  As an Archaeologist, this is an approach that I have come across many times and feel quite comfortable with as a useful way to try to think about the way that knowledge is constructed and shared.  Humans creating their own idea that there is a society is something that I love the idea of, I wonder how far this approach could be used to think about the way that we understand our own gender and other individuals’ projections of their own gender (or notion of it)…

Ethnomethodology (Garfinkel) seems a bit off the wall (it was developed in the 1960s, so…).  It looks at social order as fiction, which I like, and which could be great when looking at gender constructs (can I say that it’s a ‘construct’ this early on; maybe not).  But I do not feel comfortable with the idea of social life as Garfinkel’s words here: “essentiall reflexive” (1967).  So an account of the social world actually constitutes that world (Haralambos & Holborn, 2004:885-7).  So that would mean that our attempts to define the world are what creates the world, and this really doesn’t sit well with me.  Haralambos and Holborn tell us that Gouldner was “scorn[ful]” of Garfinkel (1970) (I am liking Gouldner more and more), and Giddens apparently said that Garfinkel had little reference to “the pursuance of practical goals or interests” (1977).  I like to think that sociology will always look to try to understand why people behave in certain ways and look at the effects of external factors on individuals’ behaviours, and Garfinkel doesn’t seem to think that this is important.   Modernity, postmodernity and postmodernism (I had no idea that there was any difference between these two) are also outlined in this section of the book.

Postmodernism (Lyotard, Baudrillard, Philo and Miller) is discussed in terms of Lyotard’s work with language, knowledge and narrative (1984).  There is also a small paragraph tackling Lyotard’s  approach to computers and how they were the principal “force of production” (1984), and where knowledge has become commodified and will cause wars in the future.   Haralambos and Holborn comment that Postmodernism allows for the “possibility of tolerance and creative diversity, in which humans are not corrupted by some doctrinaire metanarrative” (2004: 893).  ‘High modernity and beyond’ is the subtitle of the next section, and this provided much opportunity for further reading.  The section looks at Giddens, with the heightened possibility for greater reflexivity, with sociology as “the most generalised type of reflection upon modern social life” (Giddens, 1991), the opportunities for globalization, and the transformations that were possible where capitalism becomes a ‘post-scarcity system’ – Are we there now with the web? I think I need to read a bit (lot!) more about this as it could be really relevant to the approaches to gender thinking about the ways that participation online is affected by ideas of who we are and what we want (of which I am sure gender is an inextricable factor).

Methods for looking at social life

Participant observation, Quantitative research in the form of surveys, questionnaires and interviews, and qualitative research in the form of interviews and observations are all outlined by Marsh et al. (2009:120-125).  Interestingly, there is also some time given in the book to the other methods of research, such as the use of secondary data, content analysis and discourse analysis, and case studies and life histories (2009:130-139), and these could be potentially very useful in looking towards understanding gender on the web.  I will look into these different methods in more detail as the weeks go on, but for now they have made me think about the tools that sociologists have available to them as being more than a survey, a questionnaire and an interview.  Even here, there has been a revelation, in the types of interviews possible: discussed by Marsh et al. as being: 1) in-depth, 2) interactive, and 3) the most fascinating for me, generative.  This comes from Gubrium and Holstein who say that both the interviewee and the interviewer are participants in a social process so the respondents are: “constructors of knowledge in collaboration with the interviewers” (1997:114).

References

Haralambos, M. & M. Holborn, 2004.  Sociology Themes and Perspectives, Collins: London

Marsh, I., M. Keating, S. Punch, J. Harden, 2009. Sociology. Making Sense of Society, Pearson Longman: London

Please note, I have not read the following books, but I have Googled the references that I have mentioned above from two books that I have read, so that if you are interested in looking up the various bits that I have mentioned in the whistle-stop tour of my reading this week, you can do so easily.

Garfinkel, H., 1970. Studies in Ethnomethodology, Prentice-Hall: Englewood Cliffs, NJ

Giddens, A., 1977. Studies in Social and Political Theory, Hutchinson: London

Giddens, A., 1991. Modernity and Self-Identity: Self and Society in Late Modern Age, Polity Press: Cambridge

Gouldner, A. W., 1975. For Sociology: Renewal and Critique in Sociology Today, Harmondsworth: Penguin

Gubrium, J. F., & J. A. Holstein, 1997. The New Language of Qualitative Method, Oxford University Press: Oxford

Lyotard, J.F., 1984. The Postmodern Condition, Manchester University Press: Manchester

Meltzer, B.N., J.W. Petras, L.T. Reynolds, 1975. Symbolic Interactionism, Routledge & Kegan Paul: London

Pawson, R., 1989. A Measure for Measures: A Manifesto for Empirical Sociology, Routledge: London

Next week…

My plan is now to look a little more in detail at some of the sociological ideas that I have come across and to read some sections of general sociology books about Gender.  I’ll stick with Haralambos & Holborn and Marsh et al., but will also look at some more specifically gender related texts, including Abbott et al. (2005) An Introduction to Sociology. Feminist Perspectives, Backett-Milburn & McKie (2001) Constructing Gendered Bodies, and the one that I am most excited about: Case (1990) Performing Feminisms. Feminist Critical Theory and Theatre. That last one may seem a little off the wall, but I am thinking that the idea of feminist theory and theatre may translate quite nicely across to the web as at the moment I don’t see why actions within virtual communities can not be seen as being performative, and there are some good links to identity and gender online within these communities. I think.

Reading:

Giddens, A (2006): Sociology: 5^th Edition.Cambridge: Polity.

Aitchison, J (1972): Lingusitics, An Introduction. London: Hodder & Stoughton.

Trudgill, P (1983): Sociolinguistics: An Introduction to Language and Society. London: Penguin.

My reading this week has focused on an introduction to the disciplines that I am studying, Linguistics and Sociology.

Sociology.

Sociology is a scientific study of human social life, our communities and the things we do as individuals within a community or as a whole society. In order to study sociology, one must possess what is described as a ‘sociological imagination’, in order to perceive the meanings behind actions. Individual actions, no matter how trivial, all have behind them a process of social development and decision making which has brought the actor to make the decision. For example;  A soldier might find himself in a foreign land, fighting a war for his country, as a result of a number of social factors and influences which have been impressed upon him since childhood, perhaps even before his birth. Sociology aims to identify these processes and record them, in order to discover and document what causes and sustains the societies we find ourselves in, and in many cases propose ways in which we might change or manipulate these causes, for the betterment of our individual lives and of our societies.

While it is hard to establish a birthday for sociology, it is commonly agreed that this science emerged and developed alongside the French and Industrial Revolutions of the late 18^th Century, and was initially an observational science, documenting the social changes that were occurring in these turbulent times of mass population migration and class stratification.

Sociology has several key theorists at its base. In brief, they are:

• Auguste Comte (1798-1857): Developed sociology as a positive (observational) science.
• Emile Durkheim (1858-1917): Developed empirical sociology. Durkheim was especially interested in community and solidarity, and was the first scientist to link the social environment to individual actions in a famous study detailing the causes of suicide.
• Karl Marx (1818-83): His ideas of capitalism and worker-capitalist relationships were a driving force in politicising sociology and identifying classes.
• Max Weber (1864-1920): Disagreed with Marx that sociology should focus on economics and social class. Sociology should focus on the ideas and beliefs that drive social change, whatever they may be. For example capitalism has its roots in advances in science, engineering and bureaucracy.

I will talk in more detail about these theorists and their contributions to sociology (as well as ways in which their theories relate to my topic of organisation) in later blog postings.

In more recent times, sociology has developed further theoretical approaches, such as functionalism (studying the underlying norms of society), symbolic interactionism (the role of language and symbols, such as smiling, in society), microsociology (individual actions) and macrosociology (large scale social systems). All of these approaches are identified by their own theorists and methodologies, but can be seen to adhere to an overarching rule of sociology, that societies possess external and internal norms which influence, if not dictate, their development. Sociology does not pretend to identify all these norms, but all fields of sociology are concerned with discovering these core rules.

Linguistics,

Linguistics is, first and foremost, not the learning of languages. It is the observational study of language as a tool for human communication. Linguists are very much concerned with observing the evolution, usage and semantics of language, and are not to be thought of as enforcers of a ‘best’ language. Indeed, linguists make it clear that all forms of language are equal in their importance; there is no one language better than the other.

Language is the pre-requisite for information collection; humans are born with the ability to learn language but, unlike animals, must be taught its use. Language varies widely over geographical distances, with different language structures existing over large distances, and over shorter distances, various dialects(grammatical differences) and accents (pronunciation differences), subsets of a common language. Differences in language can be used to show different perceptions of the world around us in various cultures and societies, a famous example of this being the many different types of word for “snow” in the Inuit tribes of North America, who live in an environment that necessitates a precise description for different types of snow.

Linguistics has a wide scope of study, concerned with understanding:

• Phonetics: the study of human speech sounds.
• Phonology: the study of sound patterns.
• Syntax: the study of word formation
• Semantics: the study of meaning.

And has many schools of thought within, such as:

• Psycholinguistics: language and the mind.
• Sociolinguistics: language and society
• Applied linguistics: application of linguistics to society.
• Stylistics: language and literature
• Anthropological linguistics: language in cross-cultural settings.
• Philosophical linguistics: language and logical thought.
• Historical linguistics: Language change.

Linguistics is, therefore, very much concerned with uncovering what its foremost contemporary academic, Noam Chomsky, calls the ‘Universal Core’ of language. The set of universal rules and norms which exist in all societies and form the structure of all language, distinguishing humans from animals.

In this preparatory reading, I have discovered that both sociology and linguistics share a common ground in terms of their quest to observe and record the changes in the social activities of humans. Sociology appears to ask “Why are humans social?”, observes the actions and consequences of social organisation, and attempts to identify the processes behind them. Linguistics asks “Why can humans be social?” and observes language as the information sharing glue that binds our society together and ultimately leads to the social actions and consequences which sociology observes. In sociology, language may be seen as one of many processes influencing an action, but linguistics sees language as the core building block of all that is social, and it is important to acknowledge this in order to separate the disciplines.

It is clear that both these subjects have much to tell us about the concept of organisation, and in later blog posts I’ll be linking their relevance to the World Wide Web.

For my next blog post, I’ll be discussing linguistics in more detail, in particular the structure and purpose of language, and how important it is in defining social groups.

My idea is that every sciences are, at least, define by their object but also by their methodology. For now, sociology and psychology used the same methods on the web than for other subject. But the web offers the possibility to collect and analyses other kind of data than is allowed, for example, by experimentation in lab or by collecting information in traditional ethnography methodology. I think it will be very interesting to see how the among of data, their availability and their representativeness could modified the methods to collect and analyse them.

I want to emphazis on two aspecst, ethical and technical.

About the ethical issues to collect data which are still unclear if it is public or private (or any other conceptions). This point  will be more linked with law and understand which is allowed or not in collecting information about users.

The technical aspect will try to see and understand which kind of tools are already available to collect datas, but also which are their limits and what is possible to analyse the information.

I’m intrigued by the concept of ‘taking part’, or rather what makes people do so and what makes the participation grow into a mass participation, movement. I am however, not really concerned in this instance with political factors, as such.

For certain this is a well trodden path, but drawing on Sociology and Psychology as it must, it is certainly new to me. I have never having formally studied Sociology and last touched Psychology at A’level.

Therefore, I feel that these subjects are both sufficiently new and distant to warrant investigation.

Particularly of interest are the necessary factors that a movement must possess, in order to move from the underground to the overground.

Multiple studies of mass movements, will have investigated peer pressure, elements of conformity, the necessary perceived benefits and advantages, as well as other influences that must combine, for crowd behaviour to succeed. Conversely, I would like to look into that which might be absent when such ‘crowds’ fail.

I think there’s something here that is of interest. However,  there’s an element of it that doesn’t quite ring right, as far as the idea is concerned. Plainly, I’m wondering if it appears ‘weak’ as an attempted combination.

I’m definitely out of date with my reading:  Many searches against this topic (Crowds/Popular movements) throw up politics and revolution. In order to filter these for Sociological and Psychological factors, whilst avoiding purely classical Marxist interpretation, further investigations will have to take place (by w/e Nov 7th).

1) The tipping point : how little things can make a big difference
Author :Gladwell, Malcolm, 1963-

2) The wisdom of crowds [electronic resource] : why the many are smarter than the few and how collective wisdom shapes business, economies, societies, and nations 1st ed.
Author: Surowiecki, James, 1967

I’ve chosen “Collaboration” as my topic, and I’ll be examining it from the point of view of Biology and Sociology.

For the sake of this assignment, I’m using collaboration to mean co-operation to achieve some aim – Whether that is the production or something or simply survival.  On the web, such collaboration is the basis of Wikipedia, open source software, films (via the blender foundation) and even the technical standards that we use to engineer the web (via the W3C, RFCs, IEEE etc.)

Biology

Collaboration is exhibited, in various ways, by numerous organisms.  From swarming organisms like ants or termites, to complex colonies of specialised organisms that appear to form a single unit, like the Portuguese Man o’ War.  The majority of my research will focus on Ecology, as this is the branch of biology that deals with interactions between organisms and their environment, but I’m not averse to stepping into other areas of Biology (to explore, for instance, the theory that some cell organelles such as Mitochondria started off as distinct micro-organisms).

Sociology

Collaboration is governed by social interactions.  In the case of ants these interactions are explained (or at least studied) by Biology, but in the case of humans these interactions are more thoroughly explained by the study of society, sociology.  In fact, the mere existence of something that we term “society” is the result of the collaboration of individuals.

Reading List

I’ve put together an initial reading list, that will hopefully give me a better idea of where to go next.  I’ve included the library shelf numbers, for my own benefit.

Approaching sociology : a critical introduction – Coulson, Margaret Anne. (HM 51 COU)

Sociology – Giddens, Anthony. (HM 51 GID)

An introduction to evolutionary ecology – Cockburn, Andrew

Ecology : from individuals to ecosystems – Begon, Michael. (QH 541 BEG)

Ecology – Krebs, Charles J. (QH 541 KRE)

As this module encourages a basic and comprehensive approach to a topic, I’ve tried to go as far back to basics as possible. My topic of interest regarding the research is simply ‘Organisation’. Organisation, in my opinion, is the backbone of everything (life and the universe included!), so it makes sense to me to try and understand some basic, but I suspect difficult, questions regarding organisation, such as how it occurs and why it seems neccessary for development. Of course I am limiting my research to the role of organisation in human society, as I don’t possess the required physics or philosophy degrees to tackle the broader implications of organisation!

I think this topic is important given the context of this MSc, and also given the buzzwords of our generation:  “Network” “Interconnected” and “Global” all have their roots in the term ‘organisation’. It’s important, therefore, to look at organisation in its basic form, and I’ll be looking at organisation through the lenses of two disciplines; Linguistics and Sociology.

Linguistics was chosen because it seems likely that the roots of human social organisation lie in the construction of language and communication. I know very little about linguistics, so it will be interesting to develop this hunch through an understanding of the core principles of the topic. The development of language and speech has surely played a key role in our development to the highly connected society we see today, and perhaps this approach will let me go far back in time and evolution to find the roots of organisation.

Sociology was chosen because a brief look at sociology shows it to be full of interesting ideas and theories regarding the dynamics, structures and meanings behind organisation. Humans have organised for various reasons over the centuries, sometimes unknowingly, sometimes deliberately, sometimes against their will. It will be interesting to see what sociology has to say about the motivations behind these cultural, political and economic forces that lead to organisation. Again, this is all uncharted territory for me, but the foundation texts seem promising. In sociology I may also find some philosophy, which again I have little experience with, but which may evolve into a sub category of my research. It seems you can never get away from the connections!

I know that there will be a fair amount of crossover between these two disciplines, but I hope that they will remain distinct enough to allow for a conclusion that shows what each discipline has to say about the topic ‘Organisation’.

My current reading list:

Wardhaugh, R (2006): An Introduction to Sociolinguistics: 5^th Edition. Oxford: Blackwell

Giddens, A (2006): Sociology: 5^th Edition.Cambridge: Polity.

Thomas, L & Wareing, S (1999): Language, Society and Power; An Introduction. London: Routledge

Aitchison, J (1972): Lingusitics, An Introduction. London: Hodder & Stoughton.

Trudgill, P (1983): Sociolinguistics: An Introduction to Language and Society. London: Penguin.

So I have been thinking alot about how to tackle the reading for this topic, and have identified some key texts for biology and sociology.  These are, as suggested, first year recommended reading ‘essential primers’.  They are heavy, and thick, and nice easy reads.  So I am going to work my way through them initially to get some ideas on what the main approaches to gender are from biologists’ and sociologists’ perspectives.  This is a massive oversimplification I know, but I think it is the best way to begin.  So this week and next week I am going to be reading:

BIOLOGY

Longenbaker, Susannah Nelson. (2008) Mader’s understanding human anatomy & physiology. 6^th Edition. McGraw-Hill: London

Mader, Silvia S. (2009) Human Biology. 10th edition. McGraw Hill: London

Smith, Stephen W. and Ronan Deazley (eds.) (2009) The legal, medical and cultural regulation of the body : transformation and transgression. Ashgate Publishing: Farnham

SOCIOLOGY

Abbott, Pamela, Claire Wallace and Melissa Tyler (2005) An introduction to Sociology. Feminist Perspectives. Third edition. Routledge: London

Haralambos, Michael and Martin Holborn (2008) Sociology. Themes and Perspectives. Seventh edition. Collins: London

Marsh, Ian, Mike Keating, Samantha Punch and Jeni Harden (2009) Sociology: making Sense of Society. Fourth edition. Pearson Education: London

Not the whole books of course; just the most relevant bits.  Then I am going to pull out of those books, some ideas for key approaches, and therefore key texts, around gender from those disciplines’ perspectives.  I have a list in my head already of books that I think look relevant (from Google searches and a couple of visits to the university library), but this may change as I work through the introductory texts.  In fact one would hope that it will, as that is in a way the whole point of this task, to develop our understandings of these disciplines.

So at the moment, I think that I am going to be reading something like this when I start to look at the disciplines when applied broadly to the topic of Gender:

BIOLOGY and GENDER

Baron-Cohen, Simon (2004) The Essential Difference. Penguin: London

Fausto-Sterling, Anne (2001) Sexing the Body: Gender Politics and the Construction of Sexuality. Basic Books: London

Keller, Evelyn Fox (2000) The Century of the Gene. Harvard University Press: Cambridge, MA

Schiebinger, Londa (1995) Nature’s Body: Gender in the Making of Modern Science. Beacon Press: Boston and London

SOCIOLOGY and GENDER

Archer, John and Barbara Lloyd (2002) Sex and Gender, Second Edition. Cambridge University Press: Cambridge

Backett-Milburn and Linda McKie (2001) Constructing Gendered Bodies. Palgrave: Basingstoke.

Butler, Judith (1993) Bodies That Matter: On the Discursive Limits of ‘Sex’.Routledge: London

Mills, Sara (ed.) (1994) Gendering the Reader. Harvester: London

But who knows.  This is an exciting experiment in learning something completely new and anything could happen…

Cyber Warfare, known as the fifth domain, has developed in scale and sophistication. The new US Air Force manual describes it as a “shadowy, fast-changing world where anonymous enemies can carry out devastating attacks in seconds and where conventional ideas about time and space do not apply” (Telegraph, 2010). As never before has the World Wide Web created so much prosperity and opportunity from all echelons of society, but never before have we been exposed to so much risk from anyone, anywhere in the world. 

According to Michael Chertoff, former head of the US Department of Homeland Security, he mentions how it is the least understood threat and the one where our doctrine is least developed”. Therefore, we have only just touched the surface from what is known now, into what is possible. The threat is a real one. Hospitals can be shut down, Power Grids closed and Children targeted. It raises the notion of what is sociologically acceptable within the 21st Century of Cyber Warfare.

Therefore, I hope to find individual ethical stances from governments and societies from different cultures across the world. For example, targeting children at Schools could be deemed unanimously unethical. Similarly, there will be different national stances of perceived legitimacy. Subsequently, this information could be used to help nations understand the repercussions of going against another nations ethical stance, which may be enough to deter the oppressor.

In conclusion, the 21st Century calls for a new multi-lateral agreement, with the unanimous codes of conduct between international communities ratified; similarly, the code of conducts between individual nations could be used as a deterrent if met by a Tit-for-Tat response. Therefore, I plan to understand these existential threats and incorporate them into my study of Moral Philosophy, touching other disciplines such as Sociology and International Relations.

Reading

Tanenbaum, A. (1985) Computer Networks, 4^th Ed. US: Prentice Hall.

Clarke, R. (2010) Cyber War: The next threat to national security and what to do about it.  US: Ecco.

Singer, P. A. (1993) Companion to Ethics. US: Wiley- Blackwell

Williams, B. (1993) Morality: An introduction to Ethics. UK: University Press.

The growth of the web has empowered consumer, irreversibly changing the way society conducts economic transactions. Individuals can now source goods from across the globe, rather than simply relying on local suppliers, escaping what some have labelled the tyranny of location. Consumers increased search ability has inevitably allowed consumers to source better value, and hence gain more for their money, in turn allowing for increased investment.

I plan to investigate the changes in consumer behaviour and a shift towards a more open economy which have been facilitated by the web. I plan to look at this from the perspective of both the consumer and the producer/ retailer, possibly going towards discussing the growth of the prosumer, for example within the entertainment industry. I also intend to look at the growth of online auction sites, such as eBay and consider whether the growth of such sites it solely due to them allow the consumer to access specific goods, at generally lower price, or whether being a member of such community has its own non tangible benefits, possibly talking a slight detour discussing whether or not such sites allow for the development of a social identity, and rank, and whether or not this can be considered a unique selling point, and benefit of using such a service.

One of the disciplines I plan to use to discuss this with is sociology, discussing how a change in social norms and attitude has facilitated the changes. I intend to look at both large scale macro theories, such as functionalism and Marxism but also looking at more specific and detailed micro theories, such as the development of social norms within online communities. It would also be interesting to look at whether there is a global shift or whether the changes are limited to key small populations or demographics, it may be that many lack the skills, time or equipment required to take advantage of the cheaper prices available online, and as such are still locale bound. If many are not taking advantage, it would be prudent to look at why not.   

The discipline I plan to contrast this with is economics, discussing the models that are available to illustrate the paradigm shift. For example discussing how the growth of the web has allowed suppliers to outsource parts of their business, allowing for lower prices, which could be passed to the consumer or held as greater profit margins, alternatively how companies do not need to rent shop spare or hire large teams of retail staff if they are primarily operating online, this further reduces company cost, allowing for them to retail such goods at lower prices, allowing to consumer to purchase more. As I currently know very little regarding academic economics, I hope this will provide a far more mathematical reasoning and will hopefully contrast well with the methodology and theories of sociology. It would also be interesting to do some future gazing, we all know that due to the recession businesses are facing increasing hard times, with consumers having considerably less disposable income, and expenses such as rent/ mortgages growing, is it inevitable that the vast majority of transactions will migrate to being online in the coming decades?

Upon deciding which disciplines to investigate I started to read through Sociology, Themes and perspectives, by Haralambos and Holborn, which focuses on the main macro theories of sociology and applies them to a variety of variant topic areas, I needed to look at this type of work as I have not looked at this topic area before, I intend to look at more specific works once I have established a grounding. I have made considerably less progress with my reading regarding foundations economics, progressing little further than reading the Wikipedia entries for both economics and game theory. This week I intend to build my economics foundation to allow to start to look at more specific texts.