{"id":743,"date":"2012-04-04T20:49:23","date_gmt":"2012-04-04T20:49:23","guid":{"rendered":"https:\/\/digitaleconomy.soton.ac.uk\/?p=743"},"modified":"2014-01-29T08:25:19","modified_gmt":"2014-01-29T08:25:19","slug":"tweeting-theo-is-good-news-for-business","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/wsi\/tweeting-theo-is-good-news-for-business\/","title":{"rendered":"Tweeting Theo is good news for business"},"content":{"rendered":"<p><a href=\"http:\/\/digitaleconomy.soton.ac.uk\/files\/2012\/04\/Emilie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-747\" src=\"http:\/\/digitaleconomy.soton.ac.uk\/files\/2012\/04\/Emilie-202x300.jpg\" alt=\"\" width=\"182\" height=\"270\" \/><\/a>The University of Southampton has so many enterprising and tech-savvy students.<\/p>\n<p>Third year BSc Management student Emilie Prior told me how she put her digital marketing skills to good use by impressing business expert Theo Paphitis with a creative tweet.<\/p>\n<p>Every week, the entrepreneur, best known for appearing on BBC TV\u2019s Dragon\u2019s Den, holds Small Business Sunday on Twitter (#sbs). He invites messages from fledgling companies for two hours, then retweets his six favourites to his 243,000 followers.<\/p>\n<p>Emilie has worked for the Salisbury-based company <a title=\"http:\/\/doodlebystitch.com\/\" href=\"http:\/\/doodlebystitch.com\/\" target=\"_blank\">doodlebystitch.com<\/a> since the beginning of her time at university. Among its products are bed linen and tablecloths etc that can be \u2018doodled\u2019 on with special pens. The innovative textiles can then be washed clean and drawn on again. Emilie\u2019s tweet was a picture of a specially doodled pillowcase dedicated to Theo.<\/p>\n<p>\u201cThe reaction was amazing,\u201d says Emilie. \u201cIt was great promotion for the company and certainly raised our profile &#8211; we quickly got 200 new followers to our account <a title=\"doodlebystitch\" href=\"http:\/\/twitter.com\/#!\/doodlebyStitch\" target=\"_blank\">@doodlebystitch<\/a>\u201d<\/p>\n<p>Emilie has enjoyed learning about cutting edge digital marketing techniques with Dr Lisa Harris and Tom Chapman at the Southampton Management School and plans to pursue her interest in this field after graduation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The University of Southampton has so many enterprising and tech-savvy students. Third year BSc Management student Emilie Prior told me how she put her digital marketing skills to good use by impressing business expert Theo Paphitis with a creative tweet. Every week, the entrepreneur, best known for appearing on BBC TV\u2019s Dragon\u2019s Den, holds Small Business Sunday on Twitter (#sbs). &#8230;<\/p>\n","protected":false},"author":72267,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[464306],"tags":[98323,13486,8893],"class_list":["post-743","post","type-post","status-publish","format-standard","hentry","category-digital-economy","tag-digital-marketing","tag-dragons-den","tag-management","column","threecol"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p44UOk-bZ","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts\/743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/users\/72267"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/comments?post=743"}],"version-history":[{"count":1,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts\/743\/revisions"}],"predecessor-version":[{"id":3576,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts\/743\/revisions\/3576"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/media?parent=743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/categories?post=743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/tags?post=743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}