{"id":1375,"date":"2012-09-24T20:26:17","date_gmt":"2012-09-24T20:26:17","guid":{"rendered":"http:\/\/digitaleconomy.soton.ac.uk\/?p=1375"},"modified":"2014-01-29T08:32:37","modified_gmt":"2014-01-29T08:32:37","slug":"creative-digifest-sxsc2-speaker-profile-toby-beresford","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/wsi\/creative-digifest-sxsc2-speaker-profile-toby-beresford\/","title":{"rendered":"Creative Digifest #SXSC2 Speaker Profile: Toby Beresford"},"content":{"rendered":"<p><a href=\"http:\/\/blog.soton.ac.uk\/digitaleconomy\/files\/2012\/09\/toby-autumn-2012-large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1376\" src=\"http:\/\/blog.soton.ac.uk\/digitaleconomy\/files\/2012\/09\/toby-autumn-2012-large-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><\/a>\u00a0 This is the second in a series of posts over the next few weeks to highlight the various speakers and panelists at the Creative Digifest.<\/p>\n<p>Toby Beresford is an excitable\u00a0social media guru with a digital vision. He won a Mark Zuckerberg hackathon, gave the keynote at a social media world\u00a0\u00a0 forum, and still finds time to provide incisive commentary on social media for Sky News. \u00a0His latest startup <a href=\"http:\/\/Leaderboarded.com\" target=\"_blank\">Leaderboarded.com<\/a> turns the humble\u00a0 high-score-table into a verb, by letting companies create their own social data leaderboard of staff, customers, influencers or even event delegates&#8230;. \u00a0Watch out or you might be the one to get leaderboarded soon&#8230;<\/p>\n<p><em>In what ways are digital technologies transforming our lives?<\/em><\/p>\n<p>I think the key transformation is that our digital selves are no longer anonymised &#8216;handles&#8217; such as an email address or a computer number which we\u00a0 can disown at the flick of a switch. Nowadays our digital lives are extensions of ourselves &#8211; much like a prosthetic limb or the clothes we wear. That&#8217;s why teenagers now fear &#8216;frape&#8217; &#8211; the act of hacking into someone&#8217;s Facebook account and posting embarrasing messages on their behalf, more than their bank account being hacked.<\/p>\n<p><em>What can the latest technologies do for you?<\/em><\/p>\n<p>Technology can break down barriers &#8211; the most important of which is geographic &#8211; I can order a sweater from Arran without visiting the island, I can chat to my relatives via free video conferencing, I can get the latest harbour prices for my fish despite being still at sea.<\/p>\n<p><em>If you\u2019re not online, are you out of the game?<\/em><\/p>\n<p>Yes. Access to the internet is a universal human right, marginalised and low-income families throughout the world often have the most to gain from access to accurate and up to date information.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 This is the second in a series of posts over the next few weeks to highlight the various speakers and panelists at the Creative Digifest. Toby Beresford is an excitable\u00a0social media guru with a digital vision. He won a Mark Zuckerberg hackathon, gave the keynote at a social media world\u00a0\u00a0 forum, and still finds time to provide incisive commentary &#8230;<\/p>\n","protected":false},"author":73492,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[464306],"tags":[120850,109004],"class_list":["post-1375","post","type-post","status-publish","format-standard","hentry","category-digital-economy","tag-creative-digifest","tag-sxsc2","column","threecol"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p44UOk-mb","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/users\/73492"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/comments?post=1375"}],"version-history":[{"count":1,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts\/1375\/revisions"}],"predecessor-version":[{"id":3604,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts\/1375\/revisions\/3604"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/media?parent=1375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/categories?post=1375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/tags?post=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}