{"id":1070,"date":"2012-05-28T23:12:35","date_gmt":"2012-05-28T23:12:35","guid":{"rendered":"https:\/\/digitaleconomy.soton.ac.uk\/?p=1070"},"modified":"2014-01-29T08:34:45","modified_gmt":"2014-01-29T08:34:45","slug":"student-digital-champions-build-social-media-presence-for-pianohawk","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/wsi\/student-digital-champions-build-social-media-presence-for-pianohawk\/","title":{"rendered":"Student Digital Champions build social media presence for #PianoHAWK"},"content":{"rendered":"

The PianoHAWK launch event took place on 16th May 2012 at the Bluthner Piano Showroom in London\u2019s Berkeley Square.<\/p>\n

One of the major goals for the promotion of this event was raising awareness about the actual event and the PianoHAWK technology on several digital platforms. Considering that the main target audience interested in the technology could be found on social networks, such as Twitter and Facebook, the decision to create an online buzz on these media was obvious.<\/p>\n

Digital Literacy Student Champions, Marina Sakipi<\/a> and Panos Grimanellis<\/a> were responsible for setting up and managing the social media accounts created.<\/p>\n

First step was using the #PianoHAWK hashtag<\/a> on Twitter in order to link together all relevant tweets, creating a \u2018trending\u2019 topic around the event and engaging users in using the hashtag before, during and after the event.<\/p>\n

Here are a few sample tweets on #PianoHAWK:<\/p>\n

MT @Marinasak<\/a>: Yday’s #PianoHAWK<\/a> launch event was sooo successful! See FB page for more news & photos on.fb.me\/KSiTNH<\/a><excellent \ud83d\ude42<\/p>\n

\u2014 Lisa Harris (@lisaharris) May 17, 2012<\/a><\/p><\/blockquote>\n

 <\/p>\n

Looking forward to the #PianoHAWK<\/a> event on 16\/05 in London bit.ly\/IJyG0F<\/a><\/p>\n

\u2014 Marina Sak (@Marinasak) May 11, 2012<\/a><\/p><\/blockquote>\n

 <\/p>\n

Second step was the creation of the PianoHAWK Facebook page<\/a> which immediately took off with many people \u2018liking\u2019 it.<\/p>\n

On the day of the event, during its first part a science presentation took place by\u00a0Dr Cheryl Metcalf<\/a>\u00a0where she explained everything about HAWK technology and provided scientific evidence of her research on how H.A.W.K\u00a0technology can apply in various fields.<\/p>\n

During the second part of the event, a music programme took place organised by\u00a0Professor David Owen Norris<\/a>\u00a0with 11\u00a0Bluthner\u00a0pianos playing simultaneously by students from School of Music and Cantores Michaelis choir singing.<\/p>\n

In the meantime, Marina and Panos were live tweeting and uploading photos of the event:<\/p>\n

\n

#pianohawk<\/a> the choir live now! twitter.com\/Marinasak\/stat\u2026<\/a><\/p>\n

— Marina Sak (@Marinasak) May 16, 2012<\/a><\/p><\/blockquote>\n

As a whole, the event was very successful, and mentioned also in the University of Southampton Vice Chancellor\u2019s blog post<\/a> and as proved by the improved ranking of the PianoHAWK webpage on Google organic search results.<\/p>\n","protected":false},"excerpt":{"rendered":"

The PianoHAWK launch event took place on 16th May 2012 at the Bluthner Piano Showroom in London\u2019s Berkeley Square. One of the major goals for the promotion of this event was raising awareness about the actual event and the PianoHAWK technology on several digital platforms. Considering that the main target audience interested in the technology could be found on social …<\/p>\n","protected":false},"author":73492,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[464306],"tags":[89250],"class_list":["post-1070","post","type-post","status-publish","format-standard","hentry","category-digital-economy","tag-pianohawk","column","threecol"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p44UOk-hg","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts\/1070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/users\/73492"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/comments?post=1070"}],"version-history":[{"count":1,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts\/1070\/revisions"}],"predecessor-version":[{"id":3624,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/posts\/1070\/revisions\/3624"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/media?parent=1070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/categories?post=1070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/wsi\/wp-json\/wp\/v2\/tags?post=1070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}