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Website Redesign – Ethical Hedonist Social

Ethical Hedonist Social is a dating and social website for authentic people who stand out from the herd. You are: intelligent, quirky, educated, creative, a leader not a follower, rebellious, sartorial (think Made in Britain and artisan fashion), health conscious, compassionate, spontaneous, entrepreneurial, social and love life with a passion.

This new website is counterpart to Ethical Hedonist Magazine, a vibrant magazine on culture and luxury that puts the fun and aspiration into going – local, organic, artisan and sustainable with a special passion for Made in Britain. Both websites are created by Alison Jane Reid, a leading British Feature Writer, Fashion Editor and expert on sustainability from food to fashion.

Redesign Brief
The design must reflect that Ethical Hedonist are a luxury, trailblazing, high calibre sustainable magazine, where the focus is on beauty, ethics, fun, style, aspiration and transparency. It should convey a sense of: style, simplicity, sophistication, impact, a sense of playfulness and belonging. The end goal of the design is to convert first time viewers of the site into members. The design must appeal equally to men as much as women. With the above in mind, the design should strongly reflect the brand of the Ethical Hedonist magazine.

The successful applicant will be provided with a in depth brief that includes specific additions and amends, that will need to be incorporated into the final design, for example: inclusion of social media sharing buttons.

Information & Applications
This is an unpaid opportunity that will be done remotely from home. You may need to meet with Alison here at the school to discuss the brief and update her on your progress.

If you are interested in this opportunity please email Craig with examples of your work in web (images, live links, portfolio links) and a cover letter, via c.wadman@soton.ac.uk