EasyPlate Video Brief
Background
Welcome to our Unique-Unique world. Since its inception in June 2015, Unique-Unique has been devoted to sourcing the most innovative, pioneering and creatively inspired products from around the globe. We want you to join the Unique-Unique family and follow us on our journey as we explore the minds of some of the most inventive people on the planet.
Wander around www.uniqueunique.co.uk and you’ll be able to find everything from innovative time-saving gadgets to beautifully designed homewares that can all be yours with a click of a button.
The Brief
The brief is to create a one and a half minute video for a Unique Unique product that can be viewed on social media (YouTube etc). The objectives are:
- To create a fun 90 second video that generates awareness for the Easy Eat plate.
- To make it fun and impactful and generate as many views as possible by any means possible
- To show the products uniqueness and benefits in use
- To start to think about a Unique style/theme for this and future videos.
- To link to the product on the Easy Eat plate website (Under construction).
The target audience is predominantly male sports fans but generally aged from 20-45 years old.
You have complete creative control over the video, we would like you to have fun and creating something that will make a unique impression.
Please see following photographs of Easy Eat Plate for reference:
Deliverables
- We would like to view rough storyboards, ideas and concepts by 18th November 2016.
- We would like to view final short films by 2nd December 2016.
Please send your rough storyboards and ideas to Matthew Stent via: matthewstent@hotmail.com with subject ‘EasyPlate WSA Submission – <Name>’
This is an unpaid opportunity and final submissions may be used by Unique-Unique to market the EasyPlate.
More Information
Press Pack: uu-easyeat-press-pack
Full Brief: uu-product-brief-261016