Joyo Bank
Joyo Bank, a regional bank located in Ibaraki Prefecture in Japan has launched a design competition for students in the UK titled “UK Design for the Revitalisation of Ibaraki”. This competition is organised by Joyo Bank in partnership with Mito City and the British Council in Japan.
The project will invite students currently studying at higher education institutions in the UK to create new designs for local Ibaraki products. The company producing the product will select the final design and the packaged product, which will include the winner’s signature and their institution name and will be released in the local market from summer 2017.
The winner will be invited to visit Ibaraki for one week during summer 2017 to meet the company and visit local places to gain an understanding of Japanese culture and the market. The winner will be asked to promote Ibaraki and its tourist spots via social media after they return to the UK.
To see the brief, visit the project website created for students by Joyo Bank a thttp://www.joyobank.co.jp/eng/project/uk1.html and the deadline for students to submit designs is 2 April 2017. For further details about the competition, please see Project and Creative Brief: