This week’s topic focuses around the perks and costs\u00a0having your content made available for free online. I will be primarily using online gaming as an example by shedding light on the concept of Free-to-Play.<\/p>\n
Free-to-Play (F2P<\/strong>) is a relatively new\u00a0model adopted by the gaming industry where basically gamers are allowed to play the game without having to pay. How do the game creators make money? Through\u00a0purchasable in-game perks. You may have seen this concept in Facebook games where you can buy in-game currencies such as coins. Traditionally games have been\u00a0Pay-to-Play, which how most games are still nowadays such as console games XBOX, PS4 and Wii. However recently F2P games have dominated the gaming industry<\/a> through games such as League of Legends and DOTA 2.<\/p>\n The Good:<\/strong><\/span><\/p>\n High Exposure<\/strong><\/p>\n The fact that you have nothing to lose but time spent by giving a free game a try gives F2P games the edge. The model creates an exponential chain of people giving the game a try which lets other\u00a0people know about it. To put it simply:<\/p>\n People try the game -> they let other people know about it -> more\u00a0people try the game -> even more people will know about it.<\/p>\n Higher Potential Revenue<\/strong><\/p>\n