{"id":268,"date":"2014-11-30T18:41:01","date_gmt":"2014-11-30T18:41:01","guid":{"rendered":"http:\/\/freyamumby.wordpress.com\/?p=277"},"modified":"2014-11-30T18:41:01","modified_gmt":"2014-11-30T18:41:01","slug":"the-ethical-issue-of-publicly-disparaging-others-online-a-reflection","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/uosm2033\/2014\/topic-4-2014\/2014\/11\/the-ethical-issue-of-publicly-disparaging-others-online-a-reflection\/","title":{"rendered":"The ethical issue of publicly disparaging others online: a Reflection"},"content":{"rendered":"

This week, I\u00a0looked at\u00a0the risks\u00a0companies go through to\u00a0disparage their competitors whilst\u00a0increasing their own identity. One which I found particularly fun was \u00a0Taco Bell’s advert<\/a>, and their included portrayal\u00a0of\u00a0McDonalds “old -news” breakfast menu. Luckily for Taco Bell, \u00a0it worked in their favour as they generated a lot of interest, but imagine what would have happened if it hadnt! Im guessing McDonalds would have jumped on that immediately, promoting the idea that Taco Bells menu is disgusting whilst their own is more favourable!<\/p>\n

But of course, there are those who sometimes mispredict the severity of a tweet or status, thus enduring the consequences of the public response.\u00a0Take Justine Sacco’s \u00a0tweet<\/a> for example. For the life of me, I don’t understand how she could not predict that there would be such an uproar of responses. To be fair, she initially only had 200 followers, so probably didnt think that the tweet would retweeted\u00a0and consequently end up on the news. This made me release that even if you think “oh, it wont happen to me…”, it certainly can!<\/p>\n

In\u00a0Andysug’s blog<\/a>, he mentioned online-policing; something used to \u00a0reduce the issue of \u00a0offensive-aimed comments, i.e trolling. This helped me to understand\u00a0why action needs to be taken, even though I couldnt help thinking about the growing population of online users, which as a result means an\u00a0increase on\u00a0the number of trolls. Moreover, what also makes it difficult for online-police, which \u00a0Jess brought up in her comment<\/a>, is freedom of speech. \u00a0How are offensive comments supposed to be reduced if people are allowed to say what they want?<\/p>\n

I’ve realised\u00a0it’s the\u00a0importance\u00a0of a report button which helps control offensive comments. Id encourage anyone to use it if they ever feel\u00a0that they need to.<\/p>\n

\n

 <\/p>\n

References<\/strong><\/p>\n

Sugden, A. (2014)<\/strong>. The Only Way Is Ethics.<\/a>\u00a0MY BLOG FOR UOSM2033- LIVING AND WORKING ON THE WEB<\/a><\/em><\/p>\n

Taco Bell. (2014)<\/strong>\u00a0Get with the Time| 2014 Taco Bell Breakfast Commercial. [Online video] Available at: http:\/\/www.youtube.com\/watch?v=clZBO_kBgUM\u00a0<\/a> [Accessed: 30th November 2014]<\/p>\n

Vinganio, A. (2013)<\/strong> This is how a woman\u2019s tweet became the world\u2019s top story. Buzzfeed. [Online picture]\u00a0www.buzzfeed.com\/alisonvingiano\/this-is-how-a-womans-offensive-tweet-became-the-worlds-top-s.\u00a0[Accessed: 30th November 2014]<\/p>\n

Jess’ comment on my blog<\/p>\n

Mumby, F. (2014)\u00a0<\/strong>What ethical isues in Business?!<\/a>\u00a0\u00a0FREYA MUMBY<\/a><\/em><\/p>
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This week, I looked at the risks companies go through to disparage their competitors whilst increasing their own identity. One which I found particularly fun was  Taco Bell’s advert, and their included portrayal of McDonalds “old -news” breakfast menu. Luckily for Taco Bell,  it worked in their favour as they generated a lot of interest, but imagine what would have happened if […]\"\"<\/p>\n","protected":false},"author":94719,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1032978],"tags":[],"class_list":["post-268","post","type-post","status-publish","format-standard","hentry","category-topic-4-2014","column","threecol"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2033\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2033\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2033\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2033\/wp-json\/wp\/v2\/users\/94719"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2033\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":0,"href":"https:\/\/blog.soton.ac.uk\/uosm2033\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2033\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2033\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2033\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}