{"id":47099,"date":"2014-05-18T17:32:45","date_gmt":"2014-05-18T17:32:45","guid":{"rendered":"http:\/\/laurajhiggins.wordpress.com\/?p=260"},"modified":"2014-05-18T17:32:45","modified_gmt":"2014-05-18T17:32:45","slug":"laurahiggins-2-0-the-new-and-improved-online-professional-profile-33","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/uosm2008\/2014\/topic-6-2014\/2014\/05\/laurahiggins-2-0-the-new-and-improved-online-professional-profile-33\/","title":{"rendered":"LauraHiggins 2.0 \u2013 The new and improved online professional profile."},"content":{"rendered":"

During the\u00a0#UOSM2008 module I have been continuously\u00a0developing my online professional profile. I am currently a Marketing Bsc (hons) student at The University of Southampton and as part of my course I have to do a year in industry during my third year (next year). My online ‘make-over’ has been very helpful in securing my year in placement. If you haven’t noticed in my other blogs, I have a year with The Walt Disney Company as Studios EMEA Marketing Intern! I am very excited about this opportunity and want to share how I used social media to increase my employability.<\/p>\n

First things first, from the blog topics I realised I needed to be up-to-date on social media because employers will look for you there.\u00a0This encouraged me to create a new twitter account<\/a> – one that was specifically tailored \"Twitter<\/a>to marketing and #UOSM2008 content. I began with zero followers but the followers I now have on this account aren’t my everyday peers, but fellow students and marketing professionals. I am happy with the\u00a0progress I’ve made on this account over the past four months. It was also essential I was\u00a0following the companies I had applied for. This was to ensure I was well aware of their current affairs and trends in the market. Knowing this extra information was vital during assessment days and interviews.<\/p>\n

Sec\"Linked<\/a>ondly, it was important to continue growing my Linked-in account<\/a>, adding the new contacts I had acquired along the way as well as once again following the companies I had applied for.\u00a0One\u00a0company even commented on my endorsements and were impressed by my social media skills – don’t underestimate the power of endorsements! Recommendations can go a long way in the business world. See your linked-in account as an online CV!<\/p>\n

\"linked<\/a>I used Linked-in to find and connect with employers and it was a valuable tool to use when I couldn’t reach them by phone. Many companies wanted to know about the projects I was currently involved in and one of the easiest ones to show them was my new WordPress blog<\/a>, which was developed\u00a0for UOSM2008. They were impressed with the relevant content and frequent peer interactions, (where I feel I also made some good online friends), but also with the way I expressed myself online.<\/p>\n

I also wrote a blog about my au-pair experience in Valencia<\/a> last Summer. This pulled in many visitors to my site and my blog now features on the au-pair agency’s website. This has shown me how powerful a blog can be to network and inspire people all around the world! I plan to continue writing a blog during my new internship at Disney and whilst living in London – a complete contrast to my country life in ‘Ham, Sandwich’!!<\/p>\n

From researching during the module, I now\u00a0know that employers will use online channels to screen you. Therefore, I plan to keep growing my twitter accounts, (professional<\/a>\u00a0and personal<\/a>), my instagram<\/a> account, this WordPress blog<\/a> and my Linked-in account<\/a> appropriately. I am also new to about.me<\/a>, but think it’s a great platform to share your links and network with people.\"About<\/a><\/p>\n

I also have a slight addiction with my Pinterest site<\/a> and believe it’s a great way to express yourself visually! As a Marketing student I understand the importance of online presentation. The fact is you are selling yourself online to a global audience. This module has helped me to develop myself on appropriate platforms and has shown me how to present my skills through blogs and online sites. I am going to continue growing my connections and online profile because I believe it will help me when I look for a graduate job.<\/p>\n

Remember to keep coming back to my blog to hear more about my Disney adventures and how I plan to be a Princess every day for a year!<\/p>\n

Laura :)<\/span><\/p>\n

\"\"<\/a> \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

During the #UOSM2008 module I have been continuously developing my online professional profile. I am currently a Marketing Bsc (hons) student at The University of Southampton and as part of my course I have to do a year in industry during my … Continue reading →<\/span><\/a>\"\"<\/p>\n","protected":false},"author":93814,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1047788],"tags":[],"class_list":["post-47099","post","type-post","status-publish","format-standard","hentry","category-topic-6-2014","column","threecol"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/posts\/47099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/users\/93814"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/comments?post=47099"}],"version-history":[{"count":1,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/posts\/47099\/revisions"}],"predecessor-version":[{"id":47100,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/posts\/47099\/revisions\/47100"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/media?parent=47099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/categories?post=47099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/tags?post=47099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}