{"id":17691,"date":"2014-03-09T23:17:42","date_gmt":"2014-03-09T23:17:42","guid":{"rendered":"http:\/\/samanthaeslinger.wordpress.com\/?p=139"},"modified":"2014-03-09T23:17:42","modified_gmt":"2014-03-09T23:17:42","slug":"uosm2008-topic-3-online-professional-profiles-13","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/uosm2008\/2014\/topic-3-2014\/2014\/03\/uosm2008-topic-3-online-professional-profiles-13\/","title":{"rendered":"UOSM2008 Topic 3 -Online Professional Profiles"},"content":{"rendered":"<p style=\"text-align:center;\"><strong>Discuss the ways in which an authentic online professional profile can be developed<\/strong><\/p>\n<p><strong><span style=\"text-decoration:underline;\">Why it is important?<\/span><\/strong><br \/>\nHaving an online professional profile is increasingly important because of the ever increasing use of technology, what Antony Mayfield\u00a0has termed\u00a0&#8216;the digital revolution&#8217;. The scale of change, in which\u00a0technology and web use has\u00a0become almost a daily part of life for the majority,\u00a0is unmatched and it is important to adapt with these changes\u00a0in order to present yourself as effectively as possible in\u00a0the competitive job market. According to a recent <a href=\"http:\/\/web.jobvite.com\/rs\/jobvite\/images\/Jobvite-SRP-2011.pdf\" >US survey<\/a>, almost 90% of employers use, or plan to use, social media in recruitment processes. Having an online professional profile also allows people to approach you with opportunities based on the credentials presented; opportunities are no longer geographically limited thanks to online collaboration projects.<\/p>\n<p>Ron Davidson\u2019s interesting ideas in relation to economy development also indicates the power of using social media; I have bullet pointed his basic ideas but I would highly recommend watching this really informative <a href=\"http:\/\/www.youtube.com\/watch?v=tgYS0-lioVY\" >video<\/a> (unfortunately not the best filming quality).<\/p>\n<p style=\"text-align:center;\"><a href=\"https:\/\/samanthaeslinger.files.wordpress.com\/2014\/03\/economy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-158\" alt=\"Economy\" src=\"https:\/\/samanthaeslinger.files.wordpress.com\/2014\/03\/economy.jpg?w=300&#038;h=125\" width=\"300\" height=\"125\" \/><\/a><\/p>\n<p style=\"text-align:center;\"><a href=\"https:\/\/samanthaeslinger.files.wordpress.com\/2014\/03\/economy11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-160\" alt=\"Economy1\" src=\"https:\/\/samanthaeslinger.files.wordpress.com\/2014\/03\/economy11.jpg?w=300&#038;h=63\" width=\"300\" height=\"63\" \/><\/a><\/p>\n<ul>\n<li>Inventions which help trigger economy change: steam engine, automobile, computer, internet\/social media?\n<ul>\n<li>Technological invention: novel design that allows <strong><i>parts<\/i><\/strong> to do jointly what they could not do on their own (e.g car, computer)<\/li>\n<li><b>Social invention<\/b>: novel design that allows <strong><i>people <\/i><\/strong>to do jointly what they could not do on their own<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>A good example of individuals exploiting the medias power is this creative twitter approach which led to several companies\u00a0approaching them\u00a0job opportunities: <a href=\"http:\/\/vimeo.com\/25812909#at=0\" >twitter job hustle video<\/a><\/p>\n<p><strong><span style=\"text-decoration:underline;\">How?<\/span><\/strong><br \/>\nWith almost any social network,\u00a0\u00a0typing in \u2018how to\u2026\u2019 or \u2018top tips for\u2026\u2019 in relation to the sites name on Google brings back an abundance of advice and instruction. Common ideas being: the importance of creating a <a href=\"http:\/\/www.youtube.com\/watch?v=DgS_7BVS0rQ\" >personal brand<\/a> (the impression you want to make before meeting someone), keeping profiles up to date and not putting up false information. Using a professional photo is often advised as the first step to creating a personal brand as we live in such a visual world.<\/p>\n<p>In order to create an <i>authentic<\/i> profile it is important to <strong>maintain<\/strong> it to\u00a0create an enduring personal brand, it is constantly on display. <a href=\"http:\/\/www.youtube.com\/watch?v=0sFBadv04eY\" >White points out<\/a> there is a constant need to update social media, he furthers this by suggesting there is a\u00a0relation between size and\u00a0 content value (smaller content =looses value quicker). Authenticity is also important in the content, exaggerating, elaborating\u00a0or being overly boastful about achievements is unattractive -and often noticeable (<a href=\"http:\/\/blog.firebrandtalent.com\/2012\/05\/are-you-a-linkedin-liar\/\" >LinkedIn Liars<\/a>).\u00a0Understandably,\u00a0reciprocal recommendations on LinkedIn also don&#8217;t look authentic: <a href=\"http:\/\/www.jeffbullas.com\/2012\/11\/09\/personal-branding-on-linkedin-10-mistakes-to-avoid\/#WByq6jGKiFd0UI49.99\" >&#8216;Personal Branding on LinkedIn: 10 mistakes to avoid&#8217;<\/a> -this article has other good ideas such as tagging contacts with their field of work when starting a LinkedIn profile to make networking easier in the long run, worth a read.<\/p>\n<p>I\u2019d recommend this really interesting TED talk\u00a0by Mayfield;<\/p>\n<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='600' height='368' src='https:\/\/www.youtube.com\/embed\/VxPTnZzPS_E?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><\/p>\n<p>he acknowledges it takes some time to master something as habit, becoming adept with a new interface takes a similar amount of time to becoming proficient at driving or learning a musical instrument. His suggestion of using <a href=\"http:\/\/www.tweetstats.com\/\" >tweetstats.com <\/a>to monitor number of tweets per week etc. is something I will be looking at myself in order to better monitor my contributions.\u00a0In his book<em> <\/em>(p100)\u00a0he also gives suggestions of what should be monitored daily, weekly, monthly and occasionally to efficiently maintain multiple online profiles [1].<\/p>\n<p><span style=\"text-decoration:underline;\"><strong>Personal Experience<\/strong><\/span><br \/>\nPersonally, I would recommend setting time aside to initially create new online profiles as I think it is easier to create a complete picture in one sitting, especially as most don&#8217;t take that long! I started with Linkedin and Twitter as they were are most widely used with 277 million and 200 million users and plan to expand this further soon now I have become more adept with these platforms. I have found asking people who have used a network longer than\u00a0myself backed up with\u00a0Google searches\u00a0has helped advance my knowledge of social network tools. For example, utilising contact lists on twitter and finding out more about the LinkedIn &#8216;wizard&#8217; which rates the level of your profile was also\u00a0useful -pleased to be an &#8216;expert&#8217; but wanted to understand why and how\u00a0to advance further.<\/p>\n<p>Lastly, I have found learning\u00a0about web and technology\u00a0tools generally can be very helpful for improving variety in profiles and overcoming problems.\u00a0 Mayfield suggests creating a visual representation of text data through <a href=\"http:\/\/www.wordle.net\/\" >Wordle<\/a>; in a professional profile sense by asking colleagues etc. to summarise you in 3 words, collate this into a text document and use Wordle to create something that looks like this (more frequently mentioned words appear larger) [1]. This &#8216;visual reference&#8217; idea may go part way to helping overcome\u00a0my\u00a0lack of\u00a0suitable work-related referees on\u00a0LinkedIn, though it seems more suitable to place in a my blog which is linked to my LinkedIn profile.<\/p>\n<p style=\"text-align:center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-167 aligncenter\" alt=\"\" src=\"https:\/\/samanthaeslinger.files.wordpress.com\/2014\/03\/1pl-wordle.jpg?w=300&#038;h=134\" width=\"300\" height=\"134\" \/><\/p>\n<p>Always make sure you <a href=\"https:\/\/pipl.com\/\" >check your digital footprint <\/a>to ensure appropriate privacy settings,\u00a0particularly\u00a0on private accounts!<\/p>\n<p><em>Offline Resources:<\/em><br \/>\n[1] Mayfield, A. (2010) Me and My Web Shadow, How to manage your reputation online (Book)<\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/samanthaeslinger.wordpress.com\/139\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/samanthaeslinger.wordpress.com\/139\/\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/pixel.wp.com\/b.gif?host=samanthaeslinger.wordpress.com&#038;blog=63669756&#038;%23038;post=139&#038;%23038;subd=samanthaeslinger&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Discuss the ways in which an authentic online professional profile can be developed Why it is important? Having an online professional profile is increasingly important because of the ever increasing use of technology, what Antony Mayfield&nbsp;has termed&nbsp;&lsquo;the digital revolution&rsquo;. The scale of change, in which&nbsp;technology and web use has&nbsp;become almost a daily part of life &hellip;<img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/pixel.wp.com\/b.gif?host=samanthaeslinger.wordpress.com&amp;blog=63669756&amp;post=139&amp;subd=samanthaeslinger&amp;ref=&amp;feed=1\" width=\"1\" height=\"1\"><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":93818,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1032103],"tags":[],"class_list":["post-17691","post","type-post","status-publish","format-standard","hentry","category-topic-3-2014","column","threecol"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/posts\/17691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/users\/93818"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/comments?post=17691"}],"version-history":[{"count":1,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/posts\/17691\/revisions"}],"predecessor-version":[{"id":17692,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/posts\/17691\/revisions\/17692"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/media?parent=17691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/categories?post=17691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008\/wp-json\/wp\/v2\/tags?post=17691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}