{"id":704,"date":"2015-03-22T11:22:43","date_gmt":"2015-03-22T11:22:43","guid":{"rendered":"http:\/\/tamaramanton.wordpress.com\/?p=101"},"modified":"2015-03-22T11:22:43","modified_gmt":"2015-03-22T11:22:43","slug":"ethics-but-whose-ethics-3","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/2015\/03\/22\/ethics-but-whose-ethics-3\/","title":{"rendered":"Ethics, but whose ethics?"},"content":{"rendered":"<p>Each member of our blogging\u00a0community has been asked to complete a retrospect after each topic. But we are also being prompted to share thoughts as we work, i.e. to share before, during and after.<\/p>\n<div class=\"jetpack-video-wrapper\"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='656' height='399' src='https:\/\/www.youtube.com\/embed\/nS8C6z4WEyA?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><\/div>\n<p>Naturally I&#8217;ve taken to looking at what was produced last semester.\u00a0I was really impressed by <a href=\"https:\/\/sophiecatherinecollins.wordpress.com\/2014\/11\/09\/developing-an-authentic-professional-profile\/\">Sophie Collins<\/a>\u2019 use of Prezi,\u00a0and decided the only way I can better it is to add sound &#8211; I\u2019ve achieved this using an online tool which turns text into spoken word, where you can choose between different accents! <a href=\"http:\/\/www.readspeaker.com\/voice-demo\/\">http:\/\/www.readspeaker.com\/voice-demo\/<\/a>. Otherwise, having looked back, I\u2019ve decided that I didn\u2019t want to simply do an update of someone else\u2019s work.<\/p>\n<p>So, strangely, the way I\u2019ve approached this question was inspired by Jeremy Clarkson\u2019s sacking by the BBC. I love Top Gear and am now in mourning so I asked myself whether the views expressed by the public on the BBC social media sites should influence their decision, and if they did give in to public pressure, whether this was ethically correct.<\/p>\n<p>My question is as follows:<\/p>\n<p><em>Companies use social media to tell customers about themselves, their products and their values. But this is a two way process, the public can use this communication channel to criticise actions that they see as wrong, unethical or immoral. In some instances there can be a snowball effect and the voice of the public becomes so loud that the company has to alter the way it works. <\/em><\/p>\n<p>In the first of these two presentations I\u2019ll look at some examples of where companies have been attacked on their own social media platforms. And the second presentation will look at the ethical issues.<\/p>\n<p><a href=\"https:\/\/prezi.com\/p4q3pdpx289n\/copy-of-internet-safety\/?utm_campaign=share&amp;utm_medium=copy\" ><img decoding=\"async\" class=\"alignnone wp-image-108 size-large\" src=\"https:\/\/tamaramanton.files.wordpress.com\/2015\/03\/capture.jpg?w=656&#038;h=335\" alt=\"Capture\"   \/><\/a><\/p>\n<p>I&#8217;ve put together the following video to explore\u00a0a moral dilemma, I&#8217;d be interested to hear your views:<\/p>\n<div class=\"jetpack-video-wrapper\"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='656' height='399' src='https:\/\/www.youtube.com\/embed\/NxTIQcLKleI?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><\/div>\n<hr \/>\n<p><strong>References:<\/strong><\/p>\n<p>Tools used:<\/p>\n<p>Readspeaker, <a href=\"http:\/\/www.readspeaker.com\/voice-demo\/\" rel=\"nofollow\">http:\/\/www.readspeaker.com\/voice-demo\/<\/a><\/p>\n<p>Prezi, <a href=\"http:\/\/www.prezi.com\/\" rel=\"nofollow\">http:\/\/www.prezi.com<\/a><\/p>\n<p>Generic:<\/p>\n<p><a href=\"http:\/\/thenextweb.com\/socialmedia\/2010\/11\/30\/brands-how-to-survive-a-facebook-attack\/\" rel=\"nofollow\">http:\/\/thenextweb.com\/socialmedia\/2010\/11\/30\/brands-how-to-survive-a-facebook-attack\/<\/a><\/p>\n<p><a href=\"http:\/\/www.web-strategist.com\/blog\/2010\/03\/22\/prepare-your-company-now-for-social-attacks\/\" rel=\"nofollow\">http:\/\/www.web-strategist.com\/blog\/2010\/03\/22\/prepare-your-company-now-for-social-attacks\/<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=nS8C6\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=nS8C6<\/a> z4WEyA<\/p>\n<p>Last semesters work cited:<\/p>\n<p>Sophie Collins, <a href=\"https:\/\/sophiecatherinecollins.wordpress.com\/\" rel=\"nofollow\">https:\/\/sophiecatherinecollins.wordpress.com\/<\/a><\/p>\n<p>Adam Stiles, <a href=\"https:\/\/adamstiles93.wordpress.com\/2014\/11\/23\/here-this-will-make-you-feel-better-using-world-events-to-promote-business-products-through-social-medai\/\" rel=\"nofollow\">https:\/\/adamstiles93.wordpress.com\/2014\/11\/23\/here-this-will-make-you-feel-better-using-world-events-to-promote-business-products-through-social-medai\/<\/a><\/p>\n<p>References used in case study:<\/p>\n<p>DKNY, <a href=\"http:\/\/mashable.com\/2010\/11\/29\/dkny-peta-facebook\/\" rel=\"nofollow\">http:\/\/mashable.com\/2010\/11\/29\/dkny-peta-facebook\/<\/a><\/p>\n<p>Nestle, <a href=\"http:\/\/www.crimsonhexagon.com\/blog\/brand-management\/nestle-crunched-online-after-palm-oil-controversy\" rel=\"nofollow\">http:\/\/www.crimsonhexagon.com\/blog\/brand-management\/nestle-crunched-online-after-palm-oil-controversy<\/a><\/p>\n<p>Marie Claire, <a href=\"http:\/\/www.forbes.com\/sites\/jennagoudreau\/2010\/11\/02\/maura-kelly-fatties-backlash-continues\/\" rel=\"nofollow\">http:\/\/www.forbes.com\/sites\/jennagoudreau\/2010\/11\/02\/maura-kelly-fatties-backlash-continues\/<\/a><\/p>\n<p>BP, <a href=\"http:\/\/www.slideshare.net\/valenevarela\/brandjacking\" rel=\"nofollow\">http:\/\/www.slideshare.net\/valenevarela\/brandjacking<\/a><\/p>\n<p>NRA, <a href=\"http:\/\/www.buzzfeed.com\/ariellecalderon\/19-companies-that-made-huge-social-media-fails#.bt4YW4akk\" rel=\"nofollow\">http:\/\/www.buzzfeed.com\/ariellecalderon\/19-companies-that-made-huge-social-media-fails#.bt4YW4akk<\/a><\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/tamaramanton.wordpress.com\/101\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/tamaramanton.wordpress.com\/101\/\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/pixel.wp.com\/b.gif?host=tamaramanton.wordpress.com&#038;blog=84549585&#038;%23038;post=101&#038;%23038;subd=tamaramanton&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Each member of our blogging&nbsp;community has been asked to complete a retrospect after each topic. But we are also being prompted to share thoughts as we work, i.e. to share before, during and after. Naturally I&rsquo;ve taken to looking at what was produced last semester.&nbsp;I was really impressed by Sophie Collins&rsquo; use of Prezi,&nbsp;and decided [&hellip;]<img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/pixel.wp.com\/b.gif?host=tamaramanton.wordpress.com&amp;blog=84549585&amp;post=101&amp;subd=tamaramanton&amp;ref=&amp;feed=1\" width=\"1\" height=\"1\"><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":97373,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1031152],"tags":[264216],"class_list":["post-704","post","type-post","status-publish","format-standard","hentry","category-topic-4-2015","tag-uosm2008","column","threecol"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/users\/97373"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/comments?post=704"}],"version-history":[{"count":1,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/704\/revisions"}],"predecessor-version":[{"id":705,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/704\/revisions\/705"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/media?parent=704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/categories?post=704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/tags?post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}