{"id":410,"date":"2015-03-07T11:11:28","date_gmt":"2015-03-07T11:11:28","guid":{"rendered":"http:\/\/tamaramanton.wordpress.com\/?p=72"},"modified":"2015-03-07T11:11:28","modified_gmt":"2015-03-07T11:11:28","slug":"boost-your-brand-four-steps-to-success-2","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/2015\/03\/07\/boost-your-brand-four-steps-to-success-2\/","title":{"rendered":"Boost Your Brand: Four Steps to Success"},"content":{"rendered":"<p>Let\u2019s start with the basics \u2013 what does \u2018authentic\u2019 mean? \u2013 for me, (and the dictionary) it means real, genuine, original and accurate.<\/p>\n<p>Hence, I am taking this question to mean, how should I go about showcasing who I really am?<\/p>\n<p>You may be wondering, why is this important? The answer is simple, around\u00a092 % of recruiters use LinkedIn to vet candidates, and 31% use Facebook<a href=\"https:\/\/tamaramanton.wordpress.com\/2015\/03\/07\/boost-your-brand-four-steps-to-success\/#_ftn1\" name=\"_ftnref1\">[1]<\/a>. So your profile must be authentic.<\/p>\n<p>Anyone wishing to establish an authentic professional profile will need to have a consistent message (or brand), use multiple platforms to build this profile, and remove anything that is inconsistent or inappropriate.<\/p>\n<p>Bearing this in mind, my four step plan to create an authentic professional profile is as follows:<\/p>\n<div class=\"jetpack-video-wrapper\"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='656' height='399' src='https:\/\/www.youtube.com\/embed\/n528ozX8fVA?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><\/div>\n<p>(Video created using GoAnimate, audio added using Audacity.)<\/p>\n<p><strong>Establish Your Own Brand<\/strong>: As the BBC video highlighted by Lisa shows, the first step is identifying what your potential employers are looking for \u2013 which will be a mix of technical skills, personality, passion and dedication. You need to find a way of describing how your attributes match those they are looking for. And this has to be short and snappy message. The concept of the elevator pitch is a useful one, shown here in this video:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=98WlZJqscVk\">https:\/\/www.youtube.com\/watch?v=98WlZJqscVk<\/a>. And remember, aside from your picture and name, your headline is what people see most often on LinkedIn<a href=\"https:\/\/tamaramanton.wordpress.com\/2015\/03\/07\/boost-your-brand-four-steps-to-success\/#_ftn2\" name=\"_ftnref2\">[2]<\/a>.<\/p>\n<div class=\"jetpack-video-wrapper\"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='656' height='399' src='https:\/\/www.youtube.com\/embed\/0a0Vm0zHFh0?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><\/div>\n<p><strong>Use Multiple Platforms:<\/strong>\u00a0Clearly LinkedIn is the most well established professional platform, but this can be supplemented with a professional blog. It is also important to stand out on these platforms; last semester <a href=\"https:\/\/sophiecatherinecollins.wordpress.com\/2014\/11\/09\/developing-an-authentic-professional-profile\/#more-39\" >Sophie Collins<\/a> highlighted the case of James Shamsi who not only had a video CV but posted his resume on Tinder.\u00a0We should note that 94% if companies use social media to support their recruitment efforts<a href=\"https:\/\/tamaramanton.wordpress.com\/2015\/03\/07\/boost-your-brand-four-steps-to-success\/#_ftn1\" name=\"_ftnref1\">[3]<\/a>.<\/p>\n<p>You can even add videos to LinkedIn and you can apply the lessons that this course is teaching us to make yourself stand out.<\/p>\n<p><strong>Ensure Consistencies:<\/strong> This isn\u2019t just about taking care when using Facebook. It is about ensuring that everything you post in the professional arena is consistent with your brand. Similarly, if you don\u2019t have a (visible) Facebook account then this may look odd, and people may question why it is hidden.\u00a0In a way this is the opposite of Topic 2 \u2013 clearly, if we have fragmented internet persona employers will question why.\u00a0Ramierez found that 42% of candidate\u2019s suitability was reconsidered based on the content found on their social web profiles<a href=\"https:\/\/tamaramanton.wordpress.com\/2015\/03\/07\/boost-your-brand-four-steps-to-success\/#_ftn2\" name=\"_ftnref2\">[4]<\/a>.<\/p>\n<p><strong>Make the Most of What You\u2019ve Got:<\/strong> Authenticity, in a sense, comes from time. If you have been keeping a fashion blog updated\u00a0for five years, this shows that\u00a0you have a genuine long term interest; similarly with LinkedIn, if you have a long standing account and are following key thinkers and key companies, with a range of professional people linked to you, this again emphasises your authenticity.<\/p>\n<p>Take this short quiz to test the authenticity of your own professional profile:<\/p>\n<div class=\"pd-embed\" data-settings=\"{&quot;type&quot;:&quot;iframe&quot;,&quot;auto&quot;:true,&quot;domain&quot;:&quot;tamaramanton1.polldaddy.com\/s\/&quot;,&quot;id&quot;:&quot;how-authentic-is-your-professional-profile&quot;}\"><\/div>\n<p><script type=\"text\/javascript\"><!--\/\/--><![CDATA[\/\/><!--\n(function(d,c,j){if(!d.getElementById(j)){var pd=d.createElement(c),s;pd.id=j;pd.src=('https:'==d.location.protocol)?'https:\/\/polldaddy.com\/survey.js':'http:\/\/i0.poll.fm\/survey.js';s=d.getElementsByTagName(c)[0];s.parentNode.insertBefore(pd,s);}}(document,'script','pd-embed'));\n\/\/--><!]]&gt;<\/script>\n<noscript><a href=\"http:\/\/polldaddy.com\/s\/F6E0BD56947A628E\">Take Our Survey<\/a><\/noscript>\n\n\n\n<hr \/>\n\n\n\n\n<p>References:<\/p>\n\n\n\n\n<p><a href=\"https:\/\/tamaramanton.wordpress.com\/2015\/03\/07\/boost-your-brand-four-steps-to-success\/#_ftnref1\" name=\"_ftn1\">[1]<\/a> Asher Rospigliosi, Sue Greener, (ed) Proceedings of the European Conference on Social Media: ECSM 2014, <a href=\"https:\/\/books.google.co.uk\/books?id=qVQJBAAAQBAJ&amp;pg=PA734&amp;lpg=PA734&amp;dq=percentage+of+recruiters+use+LinkedIn+to+vet+candidates&amp;source=bl&amp;ots=WJeXT74PoX&amp;sig=1_3IBBUw9j5Ar6yrIGx9dppiNcg&amp;hl=en&amp;sa=X&amp;ei=8gr2VNL2DcOqPObggMgL&amp;ved=0CEcQ6AEwBg#v=snippet&amp;q=linkedin&amp;f=false\">link<\/a><\/p>\n\n\n\n\n<p><a href=\"https:\/\/tamaramanton.wordpress.com\/2015\/03\/07\/boost-your-brand-four-steps-to-success\/#_ftnref2\" name=\"_ftn2\">[2]<\/a> Laura Shin, Career and Money Secrets to Succeed in Today\u2019s World, Forbes Signature Series, <a href=\"http:\/\/www.forbes.com\/sites\/laurashin\/2014\/06\/26\/how-to-use-linkedin-5-smart-steps-to-career-success\/\">http:\/\/www.forbes.com\/sites\/laurashin\/2014\/06\/26\/how-to-use-linkedin-5-smart-steps-to-career-success\/<\/a><\/p>\n\n\n\n\n<p><a href=\"https:\/\/tamaramanton.wordpress.com\/2015\/03\/07\/boost-your-brand-four-steps-to-success\/#_ftnref1\" name=\"_ftn1\">[3]<\/a> Jobvite, Social Recruiting Survey Results, 2003, <a href=\"http:\/\/web.jobvite.com\/rs\/jobvite\/images\/Jobvite_2013_SocialRecruitingSurveyResults.pdf\">http:\/\/web.jobvite.com\/rs\/jobvite\/images\/Jobvite_2013_SocialRecruitingSurveyResults.pdf<\/a><\/p>\n\n\n\n\n<p><a href=\"https:\/\/tamaramanton.wordpress.com\/2015\/03\/07\/boost-your-brand-four-steps-to-success\/#_ftnref2\" name=\"_ftn2\">[4]<\/a> Fernando Ramierez, Social Media Screening: a Candidate\u2019s perspective, Recruiter, <a href=\"https:\/\/www.recruiter.com\/i\/social-media-screening-a-candidates-perspective\/\">https:\/\/www.recruiter.com\/i\/social-media-screening-a-candidates-perspective<\/a><\/p>\n\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=98WlZJqscVk\">https:\/\/www.youtube.com\/watch?v=98WlZJqscVk<\/a><\/p>\n\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=0a0Vm0zHFh0\">https:\/\/www.youtube.com\/watch?v=0a0Vm0zHFh0<\/a><\/p>\n\n\n\n\n<p><a href=\"https:\/\/sophiecatherinecollins.wordpress.com\/2014\/11\/09\/developing-an-authentic-professional-profile\/#more-39\" rel=\"nofollow\">https:\/\/sophiecatherinecollins.wordpress.com\/2014\/11\/09\/developing-an-authentic-professional-profile\/#more-39<\/a><\/p>\n\n<br \/>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/tamaramanton.wordpress.com\/72\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/tamaramanton.wordpress.com\/72\/\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/pixel.wp.com\/b.gif?host=tamaramanton.wordpress.com&#038;blog=84549585&#038;%23038;post=72&#038;%23038;subd=tamaramanton&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/>\n<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Let&rsquo;s start with the basics &ndash; what does &lsquo;authentic&rsquo; mean? &ndash; for me, (and the dictionary) it means real, genuine, original and accurate. Hence, I am taking this question to mean, how should I go about showcasing who I really am? You may be wondering, why is this important? The answer is simple, around&nbsp;92 % [&hellip;]<img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/pixel.wp.com\/b.gif?host=tamaramanton.wordpress.com&amp;blog=84549585&amp;post=72&amp;subd=tamaramanton&amp;ref=&amp;feed=1\" width=\"1\" height=\"1\"><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":97373,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1031705],"tags":[264216],"class_list":["post-410","post","type-post","status-publish","format-standard","hentry","category-topic-3-2015","tag-uosm2008","column","threecol"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/users\/97373"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/comments?post=410"}],"version-history":[{"count":1,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/410\/revisions"}],"predecessor-version":[{"id":411,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/410\/revisions\/411"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/media?parent=410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/categories?post=410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/tags?post=410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}